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It’s Time to Start your Easter Marketing Campaign!

It's time to start your Easter marketing campaign!

Easter is just over two weeks away at time of writing. So, if you’re responsible for your organisation’s marketing, now is the time to get cracking with your Easter marketing campaigns — while there’s still time! Printing and distribution will take a little while even with fast digital printing like we have at Firstpoint Print. So, if you haven’t already started working on design, images and copy for your Easter promotions, time is now of the essence — the message is make a start now!

Good Friday falls on the 14th of April this year, with Easter Sunday on the 16th and Easter Monday on the 17th

Easter is a great time to send customers news about your company, organisation, services and products. After all, spring is now in its full glory, the days are suddenly lighter and longer and generally there’s a lot to look forward to as the sun makes his appearance more regularly. With all of that, spirits are lifted and people will be out shopping – and shopping online – more and more. The sunny weather and pleasant outlook puts people in spending mood, so make the most of it!

Easter Imagery

The flowers are firmly out, the birds are singing away in the trees and out in the countryside we’ll soon start seeing the newborn lambs and bunnies hopping and jumping around in all their cuteness. It’s all classic Easter imagery and so flowers, rabbits, little yellow chicks and, of course, eggs will all be perfectly placed in your Easter marketing campaigns. You can commission illustrations, but we’re all lucky today to have many online image libraries available to us. These will allow us to search instantly for suitable marketing images for Easter, without breaking the bank and without slowing us down. So — we can have our Easter imagery ‘same day’ and hit the ground running with our Easter marketing campaigns.

Design & Artwork

Let us know, of course, if you need help with design and artwork for your promotional pieces — we have in-house graphic designers who are available whenever you need them. They can make your Easter promotional literature and graphics look eye-catching, enticing and turn them into great sales pieces to boost your bottom line.

“Easter is an *eggciting* marketing opportunity. Don’t miss it!”
(Sorry; we just couldn’t help it!).

Printing your Easter Sales & Marketing Pieces

It goes without saying that, at Firstpoint Print, we’d be delighted to supply free quotations for printing and production of your Easter sales and marketing literature. We’re litho printers, digital printers and large format printers with facilities all in-house within the group, so we’re in the perfect position to offer the keenest pricing, highest quality and fastest turnaround times in the business. So, you can be sure that you’re getting good value as well as high quality printing and an all-round eggcellent service. (Apologies again; we just can’t help ourselves!).

Marketing with Easter ‘Cards’

Printed & personalised Easter greetings cards are great for marketing purposesHow about sending out Easter cards to your customers and prospects? Timed to coincide with Easter, people will be expecting them to arrive so they’re sure to be opened (unlike some other types of mailer). A perhaps sneaky, but effective, marketing approach which is rather akin to a Trojan horse. The Easter card can perhaps consist of a general Easter greeting along with a special offer or sale of some kind, voucher code or news about some new product or service that you’re rolling out for Easter.

Personalised Printing

If you have a good database we can even organise a mail-out for you and use our personalised printing service to personalise each card so that it arrives addressed to the individual recipient by name. It makes for a more successful mailing campaign with a much better open-rate, for sure.

It’s the same for other mailed pieces, whether they’re printed brochures, mini catalogues, leaflets, flyers or simply letters sent in branded envelopes. We can print them all — and personalise any of them if you supply the database (contact us for the simple technical guidelines). Here’s a more comprehensive list of the types of printing we can supply.

Venues: How to Maximise your Easter Bank Holiday Bookings

If you offer sit-down meals and drinks to the general public then you’ll want to Read more

Start your Valentine's Day promotion NOW!

Start Your Valentine’s Day Promotion NOW!

Start your Valentine's Day promotion NOW!

Valentine’s Day will be here shortly so make sure you’re in with a chance of benefiting from the new business that it can bring! There’s not a moment to lose — start preparing your marketing promotions right now — or it’ll be too late.

Restaurants, gift shops, florists and jewellers will be the key beneficiaries at this time as girlfriends, boyfriends, partners, husbands and wives book romantic tables for two and exchange cards, jewellery, gifts and flowers, all in the name of love.

Printed Flyers, Leaflets & Posters

Own a restaurant? Hand out your flyers and leaflets in the high street, or deliver them door to door to promote your Valentine’s Day menus. Before you know it, you’ll be fully booked! Let us know, of course, if you need help getting them designed and printed professionally — that’s what we do best, here at Firstpoint Print, London.

Promotional flyers, postcards, leaflets & postersJewellers and gift shops can do something similar to highlight the gorgeous jewellery, sparkly gifts and cuddly toys that go down so well on the day. Leaflets, flyers and strategically placed posters are a great way to put the spotlight on great gift ideas and any special offers.

Printed Postcards

High gloss or silky-matte postcards depicting beautifully shot products can also fulfil a similar purpose, with panache. Include discounts, voucher codes and special offers to maximise the effect and improve the success of your Valentine’s Day promotion.

Hanging Banners

If you run a restaurant or gastro pub, you will also benefit from displaying a hanging banner, announcing that you’re taking bookings for Valentine’s Day, right outside your venue. They’re quick and easy to display, are sure to catch the eye, and can be used again next year. Firstpoint Print would be delighted to supply them – it’s all part of the large format design and printing service we offer.

Printed Greetings Cards

When it comes to the romantic celebrations, nearly any type of business can see an increase in business if they play their cards right – literally perhaps – and plan ahead. A printed Valentine’s Day card arriving through one’s letterbox on the romantic day itself is sure to be opened and read — unlike most junk mail. So if that card is, in reality, your carefully crafted promotional piece, masquerading as a Valentine’s card, then you’re already ahead of the game and you just got noticed! Read more

Your Marketing Calendar for 2017

Your marketing calendar for 2017

Your calendar can be an amazing source of marketing opportunities. Keeping your eye on key dates throughout the year will help you to keep up with the larger companies and organisations that use carefully timed marketing communications as a matter of course. So, just thirty or so minutes spent with your calendar, or 10 reading this post, can help you to hit the ground running and kick-start a carefully orchestrated marketing strategy for the year. A couple of examples will demonstrate some of the many opportunities that you’ll discover through such an exercise then, below those, we include suggestions for a full marketing calendar for the year as a whole. If you find this post useful, don’t forget to bookmark it!

Valentine’s Day Promotions

At time of writing it’s mid January so, right now, you could be gearing up for a Valentine’s Day promotion in just under a month’s time. For example, come February 14th, I for one would open what I perceive to be a Valentine’s Day card if it arrived through my post box on that day. I’d open it for sure whereas I would ignore most other ‘non-themed’ junk mail, of the nature that arrives every day. Think of your corporate Valentine’s card — and most of the other ideas below — like they are a Trojan Horse; you are grabbing attention for your marketing or sales message under the guise of something people actually want to open and read! It’s a sneaky, but ingenious marketing approach.

Easter Promotions

During February, you could be thinking about an Easter promotion timed for March, helped along with images of eggs, Easter bunnies and little yellow chicks! Consider, perhaps, use of those popular little puns in your marketing headlines (for example, “We’re Egg-cited to Announce …” and so on). In case you were wondering, Good Friday falls on 14 April this year, with Easter Sunday on 16 April and Easter Monday on the 17th.

Those are just two of the many, many timely marketing opportunities that present themselves to you every year, if you think ahead and plan for them.

An At-a-glance Marketing Calendar for the Year as a Whole:

  • 1 January: consider a New Year’s Day or general New Year promotion come January 1st.
  • January itself is the start of the traditional sale season and is a great marketing opportunity (see our last post).
  • 25 January 2017:  consider a Burns Night promotion for your Scottish clients and prospects.
  • 28 January 2017: consider a Chinese New Year promotion (2017 is going to be ‘Year of the Fire Rooster’).
  • 14 February 2017: make the most of a Valentine’s Day promotion.
  • 28 February 2017: possibly launch a Shrove Tuesday promotion, particularly if your niche involves food.
  • 17 March 2017: St Patrick’s Day could be a promotion opportunity for any Irish clients.
  • 26 March 2017: consider a Mother’s Day promotion.
  • 1 April: an April Fools’ Day promotion could be fun!
  • 14 April to 17 April 2017: make the most of Easter for another promotion.
  • 22 April: an Earth Day promotion could be useful for ‘green’ promotions.
  • 23 April: a St George’s Day promotion perhaps.
  • 1 May and 29 May 2017: consider a couple of ‘Bank Holiday’ promotions – perhaps a sale.
  • 18 June 2017: Father’s Day presents itself for possible promotions.
  • 7 and 28 August 2017: some August Bank Holiday promotions perhaps – again, maybe a bank holiday sale.
  • 31 October: it’s Halloween so theme your promotion accordingly.
  • 5 November: a Guy Fawkes Night promotion could help your marketing go off with a bang!
  • 23 November 2017: Thanksgiving promotions for your American client base perhaps.
  • 24 November 2017: Black Friday and …
  • 27 November 2017: Cyber Monday promotions can really make the most of people’s shopping sprees in the run-up to Christmas, particularly while they’re in spending mode.
  • 25-26 December: plan a Christmas and/or Boxing Day promotion to grab those last minute sales.
  • 31 December: a Hogmanay promotion for your Scottish audience perhaps.

Promotions Around a Key Moment in Time

The list could go on, including marketing activity timed to Read more

Print & Design Support for Your Marketing Campaigns

Printing & design for marketing departments

So let’s assume you’ve got your marketing strategy in place, have written your copy and you are now ready to start production of each marketing piece.

Design & Artwork

Now you need some great design to back up your marketing message. If your company or organisation has it’s own in-house design team, then great. If not, you need look no further than our own graphic design team, which is on tap for you whenever you need it, here at Firstpoint Print. Our designers would be happy to take your brief and turn it into something attractive and eye-catching, communicating your message in just the right way for your target audience. On your approval of the design, they’ll finalise the finished artwork files for you, ready for the printing stage.

Printing

There is printing … and there is great printing. After investing time, money and effort to get this far, it would be a great shame to cut corners and rush things at the final hurdle. So it’s worth taking a moment to think about the most appropriate printing processes, paper and finishes to be used for your marketing pieces — rather than rushing in and wasting the opportunity. As we’ve said in previous posts, putting thought into the extra touches and detail can make a huge difference to that all-important first impression — and you only get one chance to do that!

“putting thought into the extra touches … can make a huge difference to that all-important first impression”

Firstpoint Print can help more than most other printers because we have both litho printing (for total Pantone colour matching accuracy and larger print volumes) and digital printing (for fast-turnaround jobs and low-to-medium quantities). We also have in-house large format printing for those extra large print-outs like posters, in-store displays, roller banners and exhibition panels. So, with all those facilities available within the Firstpoint Print group, we can *optimally* print pretty much anything — just one supplier, for all your sales and marketing literature. The mixture of different printing processes also ensures that you get the best possible pricing and the most appropriate process for each printed piece.

“the best possible pricing and the most appropriate process for each printed piece.”

What types of marketing pieces can we print?

It would almost be easier to say what types of marketing collateral we can’t print – as there are so few – but here’s a list of Read more

Adding value and improving ROI with personalised printing

Adding Value with Personalised Printing

Adding value and improving ROI with personalised printing

Imagine, for a minute, that you’re visiting a conference, trade fair, or are meeting a supplier and they hand you a full colour printed brochure or catalogue that addresses you by name, right there on the cover as part of the beautifully printed and designed graphics. Not only does that give you a great first impression, which alone is priceless, but it also says a lot about the person or organisation handing it over to you. They did their research. They thought ahead. They are proactive. They are highly organised and professional — and they did this just for you. They really want to work with you. You are important to them.

So, already, you have a good feeling about the possible partnership. Let’s take this a step further though; if you open the catalogue, booklet or manual and continue to see your name or company name mentioned, the impression is even greater. The people that handed it to you really want to do business with you!

Now imagine that the piece of literature has elements of graphics, text and information in it that only applies to you and your organisation — and no other. Perhaps your company logo is even featured in the printing. This is one piece of sales or marketing literature that you are not going to discard in a hurry! Although it is professionally designed and printed, there is stuff in there that is for you — and you alone. These guys really mean business!

This is personalised printing at its very best

We mentioned Personalised Printing in our ‘Variable Data Printing’ post before but here we’re building on that to show the types of ‘real world’ use such personalised printing allows — ultra close targeting leading to incredibly high engagement levels. Now that’s impressive — and represents just the kind of return on investment you should be looking for from your sales and marketing literature. Sales and marketing collateral that delivers. When planned and executed well, it delivers an exceptional first impression and much warmer prospects. Prospects that are far more likely to convert into customers, or repeat customers. Read more

30 Great Printing Resources (part 2)

30 Great Printing Resources (Part 2)

30 Great Printing Resources (part 2)

Yet More Tips, Tricks & Technical Guides for Getting the Very Best Out of Your Print

Here we continue where we left off in the last post, with the second half of our library of extremely useful print-related resources. These further tips, tricks and technical guides cover things like envelopes, paper sizes, foil blocking, raised print in all its forms, folders, roller banners, variable data printing and why you should use it — and much more. Follow the guides to ensure that you get the very best return on the investment you have made into your printing.

16. Folders

Printed folders come in many shapes and sizes and demonstrate various levels of complexity. Whether used to hold a simple business card or several internal brochures and more, there can often be more to folders than meets the eye. Here’s a handy guide to what’s possible.

17. How to Print Economically

Make the most of your design and printing budget with our handy guide to keeping a lid on printing costs. Here’s how …

18. Roller Banners

Our guide to roller banners – what they are, what they can be used for, sizes, artwork specifications and some examples. Learn more here.

19. Raised Print

If you’d like to add a new dimension to your printing and print something in relief, here’s a handy guide showing how to make your printing stand out.

20. Fonts

Our guide to using fonts in your artwork, including ways to make sure what you design is what you end up printing. Embedding fonts, outlining fonts and more, right here.

21. Printing – Under the Magnifying Glass

Printing under the magnifying glass: our close-up guide to using tints, mixing inks or tints, use of black(s), dot formations and how these differ between litho, digital and large format printing processes. Learn more in this guide.

22. Paper for Printing — A Beginner’s Guide

A beginner’s guide to paper for printing, whether coated, uncoated, recycled, textured or something else. Read our guide here.

23. UK Paper Sizes — A Handy Reference

UK paper sizes – a handy reference. Includes the ISO series of sizes including A sizes (‘A4’ etc.), B, C, D, RA and SRA sizes plus many more. It also includes a few other useful facts that may surprise you. Here’s the guide.

24. Variable Data Printing: for Personalised Print

Variable data and its use in truly personalised printing. Learn all about it here.

25. ‘Print on Demand’ & its Benefits

‘Print on Demand’ – what it is, it’s key benefits, how you can use it to your advantage and where you can get it. Here’s the guide.

26. Everything You’ll Ever Need to Know about Envelopes

Envelopes – our handy guide telling you Read more

Firstpoint Print Victoria branch

Our Victoria Branch – in the Spotlight

Firstpoint Print Victoria branch

In the third and final post of our 3-part series highlighting individual branches, we go to London’s SW1 to take a closer look at the Victoria branch of Firstpoint Print.

Firstpoint Print Victoria, SW1

The Victoria branch of Firstpoint Print is located on the Vauxhall Bridge Road, being the A202, roughly halfway between Victoria Station and Vauxhall Bridge itself. This means that the commercial printer is perfectly situated to serve individuals, businesses and organisations located nearby in such areas as …

  • Battersea
  • Belgravia
  • Brixton
  • Bond Street
  • Charing Cross
  • Chelsea
  • Embankment
  • Green Park
  • Hyde Park Corner

  • Knightsbridge
  • Lambeth
  • Lancaster Gate
  • Leicester Square
  • Marble Arch
  • Mayfair
  • Nine Elms
  • Oval
  • Piccadilly Circus

  • Pimlico
  • St James’s Park
  • Sloane Square
  • Soho
  • South Kensington
  • Vauxhall
  • Victoria
  • Westminster
  • & Southwest London

As with all Firstpoint Print locations, the Victoria branch is also happy to supply printing services less locally including to customers in the Southeast of England and the UK as a whole. With overnight courier services being so fast and reliable these days, and online ordering available on the Victoria website, the branch can be the commercial printer for pretty much anyone, in any location. More about our online services below …

Firstpoint Print Victoria’s Printing Services

The Victoria branch has just about every printing-related service and facility that you could possibly ever need. We have in-house graphic designers who can cater to all your creative design and artwork requirements. We have digital printing presses ready and waiting for your quick turnaround, low-to-medium volume colour printing, duplication work and ‘on-demand’ printing. We have litho printing facilities that are perfect for single colour, spot colour or full colour medium-to-high volume print runs with the ultimate high quality results. We have large format printing machinery standing by for anything that you require in a large size, whether it’s a simple poster or a full-scale exhibition stand, display, pop-up system or roller banner. Read more

London Bridge branch of Firstpoint Print, SE1

Our London Bridge Branch – in the spotlight

London Bridge branch of Firstpoint Print, SE1

In this, the second of our 3-part series of blog posts about individual branches, we focus on our London Bridge branch.

Firstpoint Print London Bridge, SE1

The London Bridge branch of Firstpoint Print is situated just off the A2 and A2198 at 27 Tabard Street, London SE1 4LA so is very close to both Borough and London Bridge stations. The commercial printer is therefore ideally located for businesses and organisations that are looking for a professional printing service in and around the following locations:

  • London Bridge
  • Bankside
  • Borough
  • Bermondsey
  • Elephant & Castle
  • Waterloo
  • Southwark
  • Brixton

  • Camberwell
  • Canada Water
  • Denmark Hill
  • Dulwich
  • Herne Hill
  • Kennington
  • Lambeth
  • Mansion House

  • Monument
  • Newington
  • Oval
  • Peckham
  • Streatham
  • Surrey Quays
  • Vauxhall
  • South London

The branch is also happy to supply printing to the South East generally, and Nationwide, via overnight couriers. In fact, Firstpoint Print London Bridge is accessible as a printer to anyone, anywhere, because artwork can be uploaded to their online system from anywhere with an internet connection. The same is true if you need to upload a brief to get a printing quotation. So, wherever you are, Firstpoint Print London Bridge has your printing needs totally covered and quotations are usually with clients in no more than 24 hours from initial enquiry.

What printing-related services are available?

Firstpoint Print London Bridge can supply printed sales and marketing collateral from concept to production as they have all the necessary services available in-house. These include:

  • A design and artwork service using our talented, qualified, in-house creative team that can make your job look a million dollars and stand out from the crowd. (We also accept client-generated design and artwork, of course).
  • Litho printing which is simply the best quality money can buy. Lithographic printing is suited to spot colour jobs, full colour (CMYK) jobs, larger volume print runs and anything that simply needs to look its absolute best. With regard to size, the London Bridge branch handles anything up to B1 in size (707mm x 1000mm).
  • Digital printing which is fast, inexpensive and convenient, particularly for low-to-medium printing quantities and those jobs that do not exceed SRA3 in size.
  • Our digital printing service also doubles as a copying, scanning and duplication service.
  • Large format printing which is a service suited to the production of larger printed graphics such as posters, in-store and point-of-sale displays, banners (including roller banners), exhibition panels, pop-up systems and signage.
  • A full print management service which does what it says on the tin, i.e. we organise and supply all of your printing for you so that you always have enough in stock, but not so much that you have boxes and boxes everywhere, taking up valuable office space. The printing management service allows you to get on with other tasks while we take care of what we do best, i.e. design, artwork and printing.

Read more

Firstpoint print clerkenwell EC1 branch

Our Clerkenwell Branch – in the Spotlight

Firstpoint print clerkenwell EC1 branch

Beginning this month we thought we’d put the spotlight on each of the individual branches of Firstpoint Print. First, we’ll take a look at our Clerkenwell branch.

Firstpoint Print Clerkenwell, EC1

Our Clerkenwell branch is based in St. John’s Lane, in London’s EC1 region. This is conveniently situated just a few minutes’ walk from both Farringdon and Barbican stations. As such, this professional printer is within very close reach of local businesses and organisations in any of the following areas:

  • Angel
  • Bank
  • Barbican
  • Blackfriars
  • Clerkenwell
  • Covent Garden
  • Euston
  • Farringdon

  • Finsbury
  • Fitzrovia
  • Holborn
  • King’s Cross
  • Leicester Square
  • Mansion House
  • Monument
  • Moorgate

  • Old Street
  • Pentonville
  • Russell Square
  • St Pancras
  • Shoreditch
  • Temple
  • The City
  • Whitechapel

So, if you require printing and design work and are in one of those locations, our Firstpoint Print Clerkenwell branch will be a very convenient choice.

For those further away, the Clerkenwell branch also has online facilities which allow artwork files, briefs and quotation requests to be uploaded easily and quickly. Moreover, the EC1 facilities include an entirely online web-to-print facility which allows customers to prepare, save and edit their own design and artwork then simply click a button to send it to print. Firstpoint Print Clerkenwell then takes care of the rest and customers will have a quotation, proof or finished job with them in no time at all.

What can Firstpoint Print Clerkenwell supply?

Like all the Firstpoint Print branches, the Clerkenwell branch has an in-house creative and technical team so can produce graphic design and artwork should customers not be supplying their own. Once we have artwork we can supply a digitally printed proof for approval and sign-off prior to committing to a full print run. We can then produce the final printing whether it’s to be lithographically printeddigitally printed or printed on our large format printing presses. Like other branches, Clerkenwell also offers a full print management service as well as its innovative web-to-print service that we described above. With all these services available in-house, customers of Firstpoint Print Clerkenwell benefit from the very best mix of high quality, unbeatable speed and extremely competitive pricing. Read more

Printing terms & jargon - explained

Printing Terms & Jargon – Explained

Printing terms & jargon - explained

It’s sometimes easy for printers to forget that not everyone will understand some of the common terms and jargon that is spoken within the industry. For example, printers may refer to ‘process printing’, ‘CMYK’, ‘bleed’ or even ‘trapping’. But what do each of these actually mean? Here we explain …

Above the fold
This refers to the part of a document which you first see, for instance the top half of a document or, for websites, the part of a web page which you see without having to scroll down vertically.

Accordion fold
A way of folding a document or brochure so that it concertinas open/closed.

.ai file
An Adobe Illustrator file type (usually used for vector graphics like logos, charts or illustrations).

Ampersand
The letter &, meaning ‘and’.

Art paper
This is a type of paper, commonly used in commercial printing, which has a coating of a clay-based compound, to give it a very smooth surface on which the printer’s ink will sit without absorption. This usually results in the best type of printed result (e.g. saturated colours and good contrast).

Artwork
The type of professional digital file supplied to commercial printers, from which to print (if digital printing) or make plates (if litho printing). Click here for a guide to supplying artwork.

Binding
The fastening together of pages (e.g. of a book, manual or brochure). Examples include perfect binding, wiro binding, saddle stitch binding, hard binding and soft binding.

Bleed
An extra extension of images or graphics beyond the edge of a printed page or sheet (usually 3mm in width). This makes sure that, once trimmed, any images or graphic which extend to the edge of the sheet do not have an unwanted white margin.

Blind Emboss
An unprinted image, formed in relief, using a metal ‘die’ which is forced against the paper or card under pressure. Read more