Printed newsletters are a great way to keep both clients and employees up to date with news about your products, services and organisation as a whole. While electronic newsletters like PDFs and e-newsletters try their hardest, they’re too easy to skip past and potentially overlook completely. In contrast, physical, printed newsletters can grab the eye and engage your audience right from the word go and they are far more natural and enjoyable to browse through anyway, with no zooming required. When their content is designed well and your headlines are well crafted, printed newsletters have definite read me appeal; they catch attention and virtually invite people to pick them up, take a look and flick through. Subsequently, they can also be passed around and shared. For businesses, they can be left in strategic locations such as coffee tables, waiting rooms and receptions as well as being distributed through direct mail for a far ‘softer’ sell than flyers, adverts and suchlike.
“Printed newsletters are a great way to keep both clients and employees up to date with news about your products, services and organisation as a whole”
Tips & Tricks for Successful Newsletters
- Design them professionally (our graphic designers are available to you if needed).
- Write your copy (text) carefully and methodically, then spell check, grammar check and check again. Ask a colleague or two to also proof read them before they go to print. You only have one chance for a good first impression and mistakes will look unprofessional.
- Feature one particularly prominent article or news piece on the front cover and use a high quality image to make it even more appealing to read. You need to grab your audience’s attention!
- Engage your readers with a wide array of news items, so there’s something of interest to everyone.
- Try not to be too ‘salesy’ with regard to new products or services being featured. Sometimes a case study or guest review can be more convincing and will avoid people being switched off by a ‘hard sell’.
- Try to include items that are not only ‘news’ but are also useful to your target audience. Carefully researched articles, case studies and unique market insight, for example, mean that your newsletter is far more likely to be kept by your audience (thereby representing a longer term reminder of your services or products).
- A contents listing on the cover, perhaps in a side margin, is a useful way to help readers get straight to the articles that most interest them and to see what’s on offer at a glance.
- Encourage other readers to sign up to your newsletter list by including a simple means of doing so (perhaps in the corner of the cover using a contact email address or mini form — or a link to an online sign-up).
- Include one or more ‘fun’ items in every newsletter issue, for example a competition. Prizes are good but make sure they’re genuine and fair and that details are published for any winners in the next issue; after all, news of winners is great PR.
- Don’t forget CTAs (calls to action) and ways that readers can, of course, contact you easily for more information.
Printed newsletters can have Read more