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Printed newsletters - the great communicator

Newsletters – the Great Communicator

Printed newsletters - the great communicator

Printed newsletters are a great way to keep both clients and employees up to date with news about your products, services and organisation as a whole. While electronic newsletters like PDFs and e-newsletters try their hardest, they’re too easy to skip past and potentially overlook completely. In contrast, physical, printed newsletters can grab the eye and engage your audience right from the word go and they are far more natural and enjoyable to browse through anyway, with no zooming required. When their content is designed well and your headlines are well crafted, printed newsletters have definite read me appeal; they catch attention and virtually invite people to pick them up, take a look and flick through. Subsequently, they can also be passed around and shared. For businesses, they can be left in strategic locations such as coffee tables, waiting rooms and receptions as well as being distributed through direct mail for a far ‘softer’ sell than flyers, adverts and suchlike.

“Printed newsletters are a great way to keep both clients and employees up to date with news about your products, services and organisation as a whole”

Tips & Tricks for Successful Newsletters

  • Design them professionally (our graphic designers are available to you if needed).
  • Write your copy (text) carefully and methodically, then spell check, grammar check and check again. Ask a colleague or two to also proof read them before they go to print. You only have one chance for a good first impression and mistakes will look unprofessional.
  • Feature one particularly prominent article or news piece on the front cover and use a high quality image to make it even more appealing to read. You need to grab your audience’s attention!
  • Design and printing of newsletters - tipsEngage your readers with a wide array of news items, so there’s something of interest to everyone.
  • Try not to be too ‘salesy’ with regard to new products or services being featured. Sometimes a case study or guest review can be more convincing and will avoid people being switched off by a ‘hard sell’.
  • Try to include items that are not only ‘news’ but are also useful to your target audience. Carefully researched articles, case studies and unique market insight, for example, mean that your newsletter is far more likely to be kept by your audience (thereby representing a longer term reminder of your services or products).
  • A contents listing on the cover, perhaps in a side margin, is a useful way to help readers get straight to the articles that most interest them and to see what’s on offer at a glance.
  • Encourage other readers to sign up to your newsletter list by including a simple means of doing so (perhaps in the corner of the cover using a contact email address or mini form — or a link to an online sign-up).
  • Include one or more ‘fun’ items in every newsletter issue, for example a competition. Prizes are good but make sure they’re genuine and fair and that details are published for any winners in the next issue; after all, news of winners is great PR.
  • Don’t forget CTAs (calls to action) and ways that readers can, of course, contact you easily for more information.

Printing options

Printed newsletters can have Read more

Hit the ground running with a January promotion

Hit the Ground Running with a January Promotion!

Hit the ground running with a January promotion

Why not hit the ground running for the New Year with a January promotion. Whether it’s a mini catalogue announcing your sale prices, or printed flyers to hand out in town to get people to your store, the New Year is a great time to boost your bottom line. Not only is the New Year like a ‘new slate’ but many people will also have received money or vouchers for Christmas so will be on the look-out for a real bargain.

The January sales are also a great time to offload any overstocked goods that didn’t sell out at Christmas, so thinking of creative ways to garner customer sales and also clear space for new stock is a multiple win. Printed leaflets, vouchers and perhaps mini printed catalogues showing your special offers or sale pricing are sure to increase visitors, generate retail sales and add to your profits.

Ways to gain extra sales

Aside from the ideas above, other ways to generate customer interest and sales include:

  • Offering bundle deals – for example bundle up a few products together, with an overall saving, to offer great value overall whilst also off-loading some items that might not have previously sold well.
  • Offering B.O.G.O.F. (buy one get one free) or ‘3 for 2’ deals and similar will shift more stock while also giving your customers a great deal.
  • Cross-sell. So if you’re selling notepads, for example, offer savings on pens, erasers, rulers and pencils if bought at the same time.
  • Encourage people to subscribe to news and updates by including sign up forms on your printed literature. Mailing lists are worth their weight in gold and keep customers coming back to buy more and more, sometimes for years, when you use them to best effect (e.g. via newsletters, e-news, direct mailings).
  • Encourage people to sign up to voucher schemes or loyalty cards, for example, by having a draw for one lucky new subscriber each month. Make the benefits clear on your printed literature and publicise the win each time for added PR effect.
  • Maximise brand recognition. So, keep your brand visible and presented consistently so that people remember it and identify with it in the future. Brand recognition and a good corporate identity are important marketing assets for any business, service or product.
  • Publicise your special promotion with printed flyers, posters for your store windows, email campaigns and don’t forget to offer voucher codes for online sales.

How we can help:

We can help to maximise your New Year promotions by supplying excellent design and economical, high quality printing — or alternatively supply your own artwork if you have your own in-house design service. With digital, litho and large format printing all available in-house within the Firstpoint Print Group, we can supply pretty much any kind of printing. Moreover, that mixture of printing hardware means you receive the very best process for each particular job, the lowest pricing for the quantity you need and the fastest turnaround.

If you decide to go ahead with a January promotion, just a few of the things we can design and print for you include: Read more