It’s time to put our marketing hats on for March, which promises to be a very busy month indeed. The new spring season starts on 1 March by the meteorological and climatological calendars, or on 20th March, the official Spring Equinox, if you’re going by the astronomical calendar.
Then, on the 26th of March, there are two further milestones. Firstly, the clocks go forward due to the Daylight Saving Hours and secondly, it’s Mother’s Day!
Spring clean your sales & marketing collateral
Whichever way you look at it, March is a time to gear up a notch or two on your sales and marketing campaigns because, officially at least, winter is all but over! Perhaps it’s a good time for a spring clean of all your sales and marketing collateral — it’s a great time to freshen them up, particularly if they’re now looking tired and “so last season“!
Update your imagery
With the snowdrops and daffodils already out and other flowers appearing any day, it’s a sure sign that you need to put some colour and life into your marketing literature to reflect the coming season. Flowers, sunshine, blue skies and cheery birds will be the order of the day for many marketing campaigns when it comes to imagery. Bear this in mind for pack shots, lifestyle photography and promotional illustrations because ‘mood’ and ‘feel’ are all important for marketing literature. What’s more, there will be no getting away from flowers for Mother’s Day promotions either, when it arrives on the 26th.
Make the most of the marketing milestones
If you’re in charge of marketing concepts, content and design, always try to work out how you can piggy-back the various milestones from a marketing perspective … but plan ahead or you’ll simply miss the boat!
So, the message is: make the most of every opportunity and ensure that your business or organisation looks the part for the new season.
Perfect printing for promotions
Marketing departments for shops and businesses selling lifestyle-related products or services may need to start thinking about leaflets, flyers, brochures and perhaps even catalogues to show off their new spring offerings. Windows can also display posters and banners for any spring sales or product launches. Pubs, cafés and restaurants should start thinking about Read more