Following publication of our design tips in the last post, it made sense to put together our top tips for successful printing too. After all, what use is great design and communication if the printing lets it down.
Although the ultimate process of putting ink onto paper is down to the skills of your chosen printer, there are a whole host of things you can do, before handover, to give your job the very best chance of looking great once printed.
1. First, read our ‘Top 10 Tips for Great Design’ post
… from earlier this month.
Why? It’s jam-packed full of tips to make the content, message and look of your piece absolutely as good as it can be. Here’s the link.
2. Use the right software
Why? Because professional printing works best with professional design and artwork software. Some of the higher end settings and functions are simply not available with ‘desk-top publishing’ software, while ‘Office’ applications like Word for Windows are simply not designed for use with high-end printing. If in doubt, use the services of a professional graphic designer — or indeed a printer who has them in-house, like Firstpoint Print.
3. Check your images are saved correctly
Resolution needs to be at least 300dpi (dots per inch, which is effectively the same thing as pixels per inch or ppi).
Related: If images include ‘rasterised’ text (text saved as an image rather than as editable text), also make sure that the resolution is 300dpi or more, at the final size.
Why? This will ensure that the images and rasterised text are sharp and legible. Anything less than 300dpi will make them look soft, fuzzy or, even worse, pixels will show on the final printing. Better still for text, use ‘real’ text or ‘vectorised’ text instead of rasterised text — see below …
4. Check your font settings
Before handing over artwork files, make sure any ‘live’ fonts are either 100% embedded or converted to vectors (‘outlined’ as it’s known in professional artwork packages like Adobe InDesign and Adobe Illustrator).
Why? Failure to do so may result in unintended font substitutions or even missing or unexpected characters appearing in the final printing.
5. Check your image modes
Coloured images like photographs need to be in CMYK mode, not RGB or Indexed Colour.
Why? Leaving them in RGB may result in Read more