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It’s Time to Start your Easter Marketing Campaign!

It's time to start your Easter marketing campaign!

Easter is just over two weeks away at time of writing. So, if you’re responsible for your organisation’s marketing, now is the time to get cracking with your Easter marketing campaigns — while there’s still time! Printing and distribution will take a little while even with fast digital printing like we have at Firstpoint Print. So, if you haven’t already started working on design, images and copy for your Easter promotions, time is now of the essence — the message is make a start now!

Good Friday falls on the 14th of April this year, with Easter Sunday on the 16th and Easter Monday on the 17th

Easter is a great time to send customers news about your company, organisation, services and products. After all, spring is now in its full glory, the days are suddenly lighter and longer and generally there’s a lot to look forward to as the sun makes his appearance more regularly. With all of that, spirits are lifted and people will be out shopping – and shopping online – more and more. The sunny weather and pleasant outlook puts people in spending mood, so make the most of it!

Easter Imagery

The flowers are firmly out, the birds are singing away in the trees and out in the countryside we’ll soon start seeing the newborn lambs and bunnies hopping and jumping around in all their cuteness. It’s all classic Easter imagery and so flowers, rabbits, little yellow chicks and, of course, eggs will all be perfectly placed in your Easter marketing campaigns. You can commission illustrations, but we’re all lucky today to have many online image libraries available to us. These will allow us to search instantly for suitable marketing images for Easter, without breaking the bank and without slowing us down. So — we can have our Easter imagery ‘same day’ and hit the ground running with our Easter marketing campaigns.

Design & Artwork

Let us know, of course, if you need help with design and artwork for your promotional pieces — we have in-house graphic designers who are available whenever you need them. They can make your Easter promotional literature and graphics look eye-catching, enticing and turn them into great sales pieces to boost your bottom line.

“Easter is an *eggciting* marketing opportunity. Don’t miss it!”
(Sorry; we just couldn’t help it!).

Printing your Easter Sales & Marketing Pieces

It goes without saying that, at Firstpoint Print, we’d be delighted to supply free quotations for printing and production of your Easter sales and marketing literature. We’re litho printers, digital printers and large format printers with facilities all in-house within the group, so we’re in the perfect position to offer the keenest pricing, highest quality and fastest turnaround times in the business. So, you can be sure that you’re getting good value as well as high quality printing and an all-round eggcellent service. (Apologies again; we just can’t help ourselves!).

Marketing with Easter ‘Cards’

Printed & personalised Easter greetings cards are great for marketing purposesHow about sending out Easter cards to your customers and prospects? Timed to coincide with Easter, people will be expecting them to arrive so they’re sure to be opened (unlike some other types of mailer). A perhaps sneaky, but effective, marketing approach which is rather akin to a Trojan horse. The Easter card can perhaps consist of a general Easter greeting along with a special offer or sale of some kind, voucher code or news about some new product or service that you’re rolling out for Easter.

Personalised Printing

If you have a good database we can even organise a mail-out for you and use our personalised printing service to personalise each card so that it arrives addressed to the individual recipient by name. It makes for a more successful mailing campaign with a much better open-rate, for sure.

It’s the same for other mailed pieces, whether they’re printed brochures, mini catalogues, leaflets, flyers or simply letters sent in branded envelopes. We can print them all — and personalise any of them if you supply the database (contact us for the simple technical guidelines). Here’s a more comprehensive list of the types of printing we can supply.

Venues: How to Maximise your Easter Bank Holiday Bookings

If you offer sit-down meals and drinks to the general public then you’ll want to Read more

Spring is coming - freshen up your design, printing & marketing!

Freshen Up for Spring Promotions!

Spring is coming - freshen up your design, printing & marketing!

It’s time to put our marketing hats on for March, which promises to be a very busy month indeed. The new spring season starts on 1 March by the meteorological and climatological calendars, or on 20th March, the official Spring Equinox, if you’re going by the astronomical calendar.

Then, on the 26th of March, there are two further milestones. Firstly, the clocks go forward due to the Daylight Saving Hours and secondly, it’s Mother’s Day!

Spring clean your sales & marketing collateral

Whichever way you look at it, March is a time to gear up a notch or two on your sales and marketing campaigns because, officially at least, winter is all but over! Perhaps it’s a good time for a spring clean of all your sales and marketing collateral — it’s a great time to freshen them up, particularly if they’re now looking tired and “so last season“!

Update your imagery

With the snowdrops and daffodils already out and other flowers appearing any day, it’s a sure sign that you need to put some colour and life into your marketing literature to reflect the coming season. Promotions & marketing for Mother's DayFlowers, sunshine, blue skies and cheery birds will be the order of the day for many marketing campaigns when it comes to imagery. Bear this in mind for pack shots, lifestyle photography and promotional illustrations because ‘mood’ and ‘feel’ are all important for marketing literature. What’s more, there will be no getting away from flowers for Mother’s Day promotions either, when it arrives on the 26th.

Make the most of the marketing milestones

If you’re in charge of marketing concepts, content and design, always try to work out how you can piggy-back the various milestones from a marketing perspective … but plan ahead or you’ll simply miss the boat!

So, the message is: make the most of every opportunity and ensure that your business or organisation looks the part for the new season.

Perfect printing for promotions

Marketing departments for shops and businesses selling lifestyle-related products or services may need to start thinking about leaflets, flyers, brochures and perhaps even catalogues to show off their new spring offerings. Printed banners for spring marketing promotionsWindows can also display posters and banners for any spring sales or product launches. Pubs, cafés and restaurants should start thinking about Read more

Hit the ground running with a January promotion

Hit the Ground Running with a January Promotion!

Hit the ground running with a January promotion

Why not hit the ground running for the New Year with a January promotion. Whether it’s a mini catalogue announcing your sale prices, or printed flyers to hand out in town to get people to your store, the New Year is a great time to boost your bottom line. Not only is the New Year like a ‘new slate’ but many people will also have received money or vouchers for Christmas so will be on the look-out for a real bargain.

The January sales are also a great time to offload any overstocked goods that didn’t sell out at Christmas, so thinking of creative ways to garner customer sales and also clear space for new stock is a multiple win. Printed leaflets, vouchers and perhaps mini printed catalogues showing your special offers or sale pricing are sure to increase visitors, generate retail sales and add to your profits.

Ways to gain extra sales

Aside from the ideas above, other ways to generate customer interest and sales include:

  • Offering bundle deals – for example bundle up a few products together, with an overall saving, to offer great value overall whilst also off-loading some items that might not have previously sold well.
  • Offering B.O.G.O.F. (buy one get one free) or ‘3 for 2’ deals and similar will shift more stock while also giving your customers a great deal.
  • Cross-sell. So if you’re selling notepads, for example, offer savings on pens, erasers, rulers and pencils if bought at the same time.
  • Encourage people to subscribe to news and updates by including sign up forms on your printed literature. Mailing lists are worth their weight in gold and keep customers coming back to buy more and more, sometimes for years, when you use them to best effect (e.g. via newsletters, e-news, direct mailings).
  • Encourage people to sign up to voucher schemes or loyalty cards, for example, by having a draw for one lucky new subscriber each month. Make the benefits clear on your printed literature and publicise the win each time for added PR effect.
  • Maximise brand recognition. So, keep your brand visible and presented consistently so that people remember it and identify with it in the future. Brand recognition and a good corporate identity are important marketing assets for any business, service or product.
  • Publicise your special promotion with printed flyers, posters for your store windows, email campaigns and don’t forget to offer voucher codes for online sales.

How we can help:

We can help to maximise your New Year promotions by supplying excellent design and economical, high quality printing — or alternatively supply your own artwork if you have your own in-house design service. With digital, litho and large format printing all available in-house within the Firstpoint Print Group, we can supply pretty much any kind of printing. Moreover, that mixture of printing hardware means you receive the very best process for each particular job, the lowest pricing for the quantity you need and the fastest turnaround.

If you decide to go ahead with a January promotion, just a few of the things we can design and print for you include: Read more