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Your Marketing Calendar for 2017

Your marketing calendar for 2017

Your calendar can be an amazing source of marketing opportunities. Keeping your eye on key dates throughout the year will help you to keep up with the larger companies and organisations that use carefully timed marketing communications as a matter of course. So, just thirty or so minutes spent with your calendar, or 10 reading this post, can help you to hit the ground running and kick-start a carefully orchestrated marketing strategy for the year. A couple of examples will demonstrate some of the many opportunities that you’ll discover through such an exercise then, below those, we include suggestions for a full marketing calendar for the year as a whole. If you find this post useful, don’t forget to bookmark it!

Valentine’s Day Promotions

At time of writing it’s mid January so, right now, you could be gearing up for a Valentine’s Day promotion in just under a month’s time. For example, come February 14th, I for one would open what I perceive to be a Valentine’s Day card if it arrived through my post box on that day. I’d open it for sure whereas I would ignore most other ‘non-themed’ junk mail, of the nature that arrives every day. Think of your corporate Valentine’s card — and most of the other ideas below — like they are a Trojan Horse; you are grabbing attention for your marketing or sales message under the guise of something people actually want to open and read! It’s a sneaky, but ingenious marketing approach.

Easter Promotions

During February, you could be thinking about an Easter promotion timed for March, helped along with images of eggs, Easter bunnies and little yellow chicks! Consider, perhaps, use of those popular little puns in your marketing headlines (for example, “We’re Egg-cited to Announce …” and so on). In case you were wondering, Good Friday falls on 14 April this year, with Easter Sunday on 16 April and Easter Monday on the 17th.

Those are just two of the many, many timely marketing opportunities that present themselves to you every year, if you think ahead and plan for them.

An At-a-glance Marketing Calendar for the Year as a Whole:

  • 1 January: consider a New Year’s Day or general New Year promotion come January 1st.
  • January itself is the start of the traditional sale season and is a great marketing opportunity (see our last post).
  • 25 January 2017:  consider a Burns Night promotion for your Scottish clients and prospects.
  • 28 January 2017: consider a Chinese New Year promotion (2017 is going to be ‘Year of the Fire Rooster’).
  • 14 February 2017: make the most of a Valentine’s Day promotion.
  • 28 February 2017: possibly launch a Shrove Tuesday promotion, particularly if your niche involves food.
  • 17 March 2017: St Patrick’s Day could be a promotion opportunity for any Irish clients.
  • 26 March 2017: consider a Mother’s Day promotion.
  • 1 April: an April Fools’ Day promotion could be fun!
  • 14 April to 17 April 2017: make the most of Easter for another promotion.
  • 22 April: an Earth Day promotion could be useful for ‘green’ promotions.
  • 23 April: a St George’s Day promotion perhaps.
  • 1 May and 29 May 2017: consider a couple of ‘Bank Holiday’ promotions – perhaps a sale.
  • 18 June 2017: Father’s Day presents itself for possible promotions.
  • 7 and 28 August 2017: some August Bank Holiday promotions perhaps – again, maybe a bank holiday sale.
  • 31 October: it’s Halloween so theme your promotion accordingly.
  • 5 November: a Guy Fawkes Night promotion could help your marketing go off with a bang!
  • 23 November 2017: Thanksgiving promotions for your American client base perhaps.
  • 24 November 2017: Black Friday and …
  • 27 November 2017: Cyber Monday promotions can really make the most of people’s shopping sprees in the run-up to Christmas, particularly while they’re in spending mode.
  • 25-26 December: plan a Christmas and/or Boxing Day promotion to grab those last minute sales.
  • 31 December: a Hogmanay promotion for your Scottish audience perhaps.

Promotions Around a Key Moment in Time

The list could go on, including marketing activity timed to Read more

Printed postcards - the chameleon of marketing

Postcards: the Chameleon of Marketing

Printed postcards - the chameleon of marketing

 

In our latest post, we put the spotlight on the humble postcard and its incredible potential as a marketing tool. Why does it have so much potential?  Well, because it’s so adaptable and can be used in many different ways, for a whole host of marketing purposes. Postcards are also incredibly cost-effective and, as such, punch well above their weight as a sales and marketing tool.

An alternative to business cards

Postcards can obviously be used as standard post cards but let’s first consider their use as an alternative, or perhaps sidekick, to a business card. Right away their larger size lends extra impact, more detail and the ability to add a headline and some marketing copy. Try all that on a standard business card and you’ll soon see why we suggest a postcard as an alternative. So next time you are in a situation where you’d normally hand out your business card, consider handing out a well designed and well printed postcard too. It would be a great talking point — and that’s another great benefit.

An alternative to leaflets

Consider them too as a possible replacement for a leaflet. Their extra thickness alone gives them more gravitas than a thin leaflet while still allowing plenty of room for your sales message, contact details, product information and perhaps an offer of some kind. Compared to a standard leaflet, there’s something simply more precious, in the best sense of the word, about a postcard. So, people are simply more likely to keep hold of a glossy, attractive postcard than they are a standard leaflet.

Handouts

Postcards also make excellent handouts and give-aways at events. With the ability to be able to laminate them and perhaps even spot UV varnish them, when well designed they can leave a first impression that’s every bit as good as a posh brochure yet all distilled into a simple, compact, straight forward, instantly readable communication.

Another great application of a postcard is, of course … Read more