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It’s Time to Start your Easter Marketing Campaign!

It's time to start your Easter marketing campaign!

Easter is just over two weeks away at time of writing. So, if you’re responsible for your organisation’s marketing, now is the time to get cracking with your Easter marketing campaigns — while there’s still time! Printing and distribution will take a little while even with fast digital printing like we have at Firstpoint Print. So, if you haven’t already started working on design, images and copy for your Easter promotions, time is now of the essence — the message is make a start now!

Good Friday falls on the 14th of April this year, with Easter Sunday on the 16th and Easter Monday on the 17th

Easter is a great time to send customers news about your company, organisation, services and products. After all, spring is now in its full glory, the days are suddenly lighter and longer and generally there’s a lot to look forward to as the sun makes his appearance more regularly. With all of that, spirits are lifted and people will be out shopping – and shopping online – more and more. The sunny weather and pleasant outlook puts people in spending mood, so make the most of it!

Easter Imagery

The flowers are firmly out, the birds are singing away in the trees and out in the countryside we’ll soon start seeing the newborn lambs and bunnies hopping and jumping around in all their cuteness. It’s all classic Easter imagery and so flowers, rabbits, little yellow chicks and, of course, eggs will all be perfectly placed in your Easter marketing campaigns. You can commission illustrations, but we’re all lucky today to have many online image libraries available to us. These will allow us to search instantly for suitable marketing images for Easter, without breaking the bank and without slowing us down. So — we can have our Easter imagery ‘same day’ and hit the ground running with our Easter marketing campaigns.

Design & Artwork

Let us know, of course, if you need help with design and artwork for your promotional pieces — we have in-house graphic designers who are available whenever you need them. They can make your Easter promotional literature and graphics look eye-catching, enticing and turn them into great sales pieces to boost your bottom line.

“Easter is an *eggciting* marketing opportunity. Don’t miss it!”
(Sorry; we just couldn’t help it!).

Printing your Easter Sales & Marketing Pieces

It goes without saying that, at Firstpoint Print, we’d be delighted to supply free quotations for printing and production of your Easter sales and marketing literature. We’re litho printers, digital printers and large format printers with facilities all in-house within the group, so we’re in the perfect position to offer the keenest pricing, highest quality and fastest turnaround times in the business. So, you can be sure that you’re getting good value as well as high quality printing and an all-round eggcellent service. (Apologies again; we just can’t help ourselves!).

Marketing with Easter ‘Cards’

Printed & personalised Easter greetings cards are great for marketing purposesHow about sending out Easter cards to your customers and prospects? Timed to coincide with Easter, people will be expecting them to arrive so they’re sure to be opened (unlike some other types of mailer). A perhaps sneaky, but effective, marketing approach which is rather akin to a Trojan horse. The Easter card can perhaps consist of a general Easter greeting along with a special offer or sale of some kind, voucher code or news about some new product or service that you’re rolling out for Easter.

Personalised Printing

If you have a good database we can even organise a mail-out for you and use our personalised printing service to personalise each card so that it arrives addressed to the individual recipient by name. It makes for a more successful mailing campaign with a much better open-rate, for sure.

It’s the same for other mailed pieces, whether they’re printed brochures, mini catalogues, leaflets, flyers or simply letters sent in branded envelopes. We can print them all — and personalise any of them if you supply the database (contact us for the simple technical guidelines). Here’s a more comprehensive list of the types of printing we can supply.

Venues: How to Maximise your Easter Bank Holiday Bookings

If you offer sit-down meals and drinks to the general public then you’ll want to Read more

Spring is coming - freshen up your design, printing & marketing!

Freshen Up for Spring Promotions!

Spring is coming - freshen up your design, printing & marketing!

It’s time to put our marketing hats on for March, which promises to be a very busy month indeed. The new spring season starts on 1 March by the meteorological and climatological calendars, or on 20th March, the official Spring Equinox, if you’re going by the astronomical calendar.

Then, on the 26th of March, there are two further milestones. Firstly, the clocks go forward due to the Daylight Saving Hours and secondly, it’s Mother’s Day!

Spring clean your sales & marketing collateral

Whichever way you look at it, March is a time to gear up a notch or two on your sales and marketing campaigns because, officially at least, winter is all but over! Perhaps it’s a good time for a spring clean of all your sales and marketing collateral — it’s a great time to freshen them up, particularly if they’re now looking tired and “so last season“!

Update your imagery

With the snowdrops and daffodils already out and other flowers appearing any day, it’s a sure sign that you need to put some colour and life into your marketing literature to reflect the coming season. Promotions & marketing for Mother's DayFlowers, sunshine, blue skies and cheery birds will be the order of the day for many marketing campaigns when it comes to imagery. Bear this in mind for pack shots, lifestyle photography and promotional illustrations because ‘mood’ and ‘feel’ are all important for marketing literature. What’s more, there will be no getting away from flowers for Mother’s Day promotions either, when it arrives on the 26th.

Make the most of the marketing milestones

If you’re in charge of marketing concepts, content and design, always try to work out how you can piggy-back the various milestones from a marketing perspective … but plan ahead or you’ll simply miss the boat!

So, the message is: make the most of every opportunity and ensure that your business or organisation looks the part for the new season.

Perfect printing for promotions

Marketing departments for shops and businesses selling lifestyle-related products or services may need to start thinking about leaflets, flyers, brochures and perhaps even catalogues to show off their new spring offerings. Printed banners for spring marketing promotionsWindows can also display posters and banners for any spring sales or product launches. Pubs, cafés and restaurants should start thinking about Read more

Printing for restaurants, cafés & pubs

Printing for Cafés, Pubs & Restaurants in London

Printing for cafés, restaurants and pubs

Londoners are spoilt for choice when it comes to places to eat and drink. It’s fair to say that just about every possible taste is covered. From fast food to fine dining, London has cafés, pizzerias, burger bars, coffee houses, pubs, Italian restaurants, Greek, Indian, Chinese, Turkish, French and – well, food and drink from probably every culture and continent you can think of. This post is for anyone running such an establishment.

You’re going to need some printing, not least some printed menus for your customers. You may require ‘table talkers’ or other marketing collateral for your tables. You might need posters to showcase special offers. Perhaps you run a loyalty scheme for customers and need some loyalty cards to hand out and to get those customers coming back for more. Or maybe you need gift vouchers or money-off vouchers, marketing leaflets to hand out in the locality or eye-catching banners, posters and signs. Last but not least, each of your waiting staff will need a multi-copy order pad to take those orders.

Printing & Design

The good news is that Firstpoint Print can supply not only printing and production of all of these items, but also top-notch graphics and design should you need them. We can design something in keeping with an existing brand or style, or something completely new. Either way, we’ll make it look enticing and attractive for you and your customers.

Printed Menus

Your menus are an incredibly important item, so it’s important to get them right. We can supply them in many different ways. Whether you require printed sheets to slide into a traditional style menu book with internal plastic sleeves, free-standing matt laminated folded menus, gloss encapsulated menus that will be a breeze to wipe clean — or some other approach, we can print and produce them for you. With digital printing in-house at every branch, low volume printing of this nature is both economical and fast.

Restaurant table talkerPrinted Table-Talkers

When you have a special offer or perhaps a new item on the menu, table-talkers are a great way to draw attention to them and get those orders rolling in. Typically 2, 3 or 4-sided, these cardboard messengers sit there right on the customer table, in full view to everyone on the table, for maximum attention. They’re quick and easy to produce and are relatively inexpensive.

Multi-Part NCR Order Pads

We can print your waiting staff’s order pads as ‘NCR’ (No Carbon Required) sets which allow you to have multiple copies of each order taken at the tables (one copy for the kitchen, one for the waiter or waitress and so on).

Printed Posters and Signs

Displaying printed wall posters and hanging signs in your establishment is another great way to draw attention to your special offer, new menu, seasonal events and marketing messages. They work tirelessly to Read more