Here’s our ninth printable guide to producing technically correct artwork:
People are often annoyed and confused when their carefully-chosen typeface does not resemble that which has been printed and delivered to them. We try to avoid this by proofing all our work and warning clients if there are font problems, but let’s get to the root of the problem.
Just click on the link below to open the PDF in your web browser, or right-click on it and Save As…
Remember, the guidelines in these PDFs are based on ideal scenarios and may not be followed in the PDFs themselves. For example, the colours may be in RGB and the images at screen resolution to keep the size down for the sake of your download speed. Do what we say, not what we do, as it were. Please don’t think us hypocritical!