Adding value and improving ROI with personalised printing

Adding Value with Personalised Printing

Adding value and improving ROI with personalised printing

Imagine, for a minute, that you’re visiting a conference, trade fair, or are meeting a supplier and they hand you a full colour printed brochure or catalogue that addresses you by name, right there on the cover as part of the beautifully printed and designed graphics. Not only does that give you a great first impression, which alone is priceless, but it also says a lot about the person or organisation handing it over to you. They did their research. They thought ahead. They are proactive. They are highly organised and professional — and they did this just for you. They really want to work with you. You are important to them.

So, already, you have a good feeling about the possible partnership. Let’s take this a step further though; if you open the catalogue, booklet or manual and continue to see your name or company name mentioned, the impression is even greater. The people that handed it to you really want to do business with you!

Now imagine that the piece of literature has elements of graphics, text and information in it that only applies to you and your organisation — and no other. Perhaps your company logo is even featured in the printing. This is one piece of sales or marketing literature that you are not going to discard in a hurry! Although it is professionally designed and printed, there is stuff in there that is for you — and you alone. These guys really mean business!

This is personalised printing at its very best

We mentioned Personalised Printing in our ‘Variable Data Printing’ post before but here we’re building on that to show the types of ‘real world’ use such personalised printing allows — ultra close targeting leading to incredibly high engagement levels. Now that’s impressive — and represents just the kind of return on investment you should be looking for from your sales and marketing literature. Sales and marketing collateral that delivers. When planned and executed well, it delivers an exceptional first impression and much warmer prospects. Prospects that are far more likely to convert into customers, or repeat customers. Read more

Print for packaging

Print for Packaging

Print for packaging

At Firstpoint Print, we can print way more than just brochures, booklets, stationery and general sales or marketing literature. We can also print and produce printed packaging, in all its various forms.

  • Printed Labels
  • Stickers
  • Swing Tickets
  • Cardboard sleeves
  • Header cards
  • Cartons
  • Pillow packs
  • Boxes
  • Backing cards
  • Box outers
  • Paper bags
  • Wrapping paper

  • Product dispensers
  • Instruction sheets
  • Information booklets
  • Warranty documents
  • Gift cards
  • Vouchers

Printing

Packaging - printing for cartons, boxes etc.We print almost anything related to packaging – including printed labels, stickers, swing tickets, cardboard sleeves, header cards (with or without cello bags and ‘Euro slots’), cardboard product cartons, pillow packs, backing cards (for example, for ‘clam’ packs and ‘blister’ packs), box ‘outers’, printed bags — we can even wrapping paper – after all these are simply ink on paper or board to us, so are what we do best – commercial printing!

If you’re a manufacturer, distributor or retailer of own brand products, don’t forget that we can also print the support documentation for products too, including instruction sheets or booklets, including text, diagrams and translated notes, warranty information and reply-paid cards, gift cards, money off vouchers and coupons, and so on.

Print Finishing & Creative Innovation

We can print, crease, score, fold, glue, perforate, supply flat packaging cartons with ‘crash folds’ so they are ready to become 3D when simply squeezed together, supply ‘outers’ that double as product dispensers when opened, we can collate, add ties, ribbons, eyelets, punched or drilled holes, we can die-cut to special shapes and we can accept your own design and artwork, or offer that to you as a service too — we have in-house graphic designers at all three Central London branches for the creative generation of graphics and artwork.

Agile Printing Technologies & Services

Don’t forget — we also offer a choice of printing technologies so that you can get the very best result for your budget and production run; we have in-house litho printing for large volumes and spot colour work, digital printing for short run, fast turnaround work and large format printing for anything large. We also offer a full print management service should you prefer to let us organise all your printing requirements, so you don’t have to.

Contact Your Nearest Branch

For further details, follow the links or contact your nearest Firstpoint Print branch:

Victoria: Contact the SW1 branch on 020 7828 0515 – or contact us here.
London Bridge: Contact the SE1 branch on 020 7378 6754 – or contact us here.
Clerkenwell: Contact the EC1 branch on 020 7490 7588 – or contact us here.

30 Great Printing Resources (part 2)

30 Great Printing Resources (Part 2)

30 Great Printing Resources (part 2)

Yet More Tips, Tricks & Technical Guides for Getting the Very Best Out of Your Print

Here we continue where we left off in the last post, with the second half of our library of extremely useful print-related resources. These further tips, tricks and technical guides cover things like envelopes, paper sizes, foil blocking, raised print in all its forms, folders, roller banners, variable data printing and why you should use it — and much more. Follow the guides to ensure that you get the very best return on the investment you have made into your printing.

16. Folders

Printed folders come in many shapes and sizes and demonstrate various levels of complexity. Whether used to hold a simple business card or several internal brochures and more, there can often be more to folders than meets the eye. Here’s a handy guide to what’s possible.

17. How to Print Economically

Make the most of your design and printing budget with our handy guide to keeping a lid on printing costs. Here’s how …

18. Roller Banners

Our guide to roller banners – what they are, what they can be used for, sizes, artwork specifications and some examples. Learn more here.

19. Raised Print

If you’d like to add a new dimension to your printing and print something in relief, here’s a handy guide showing how to make your printing stand out.

20. Fonts

Our guide to using fonts in your artwork, including ways to make sure what you design is what you end up printing. Embedding fonts, outlining fonts and more, right here.

21. Printing – Under the Magnifying Glass

Printing under the magnifying glass: our close-up guide to using tints, mixing inks or tints, use of black(s), dot formations and how these differ between litho, digital and large format printing processes. Learn more in this guide.

22. Paper for Printing — A Beginner’s Guide

A beginner’s guide to paper for printing, whether coated, uncoated, recycled, textured or something else. Read our guide here.

23. UK Paper Sizes — A Handy Reference

UK paper sizes – a handy reference. Includes the ISO series of sizes including A sizes (‘A4’ etc.), B, C, D, RA and SRA sizes plus many more. It also includes a few other useful facts that may surprise you. Here’s the guide.

24. Variable Data Printing: for Personalised Print

Variable data and its use in truly personalised printing. Learn all about it here.

25. ‘Print on Demand’ & its Benefits

‘Print on Demand’ – what it is, it’s key benefits, how you can use it to your advantage and where you can get it. Here’s the guide.

26. Everything You’ll Ever Need to Know about Envelopes

Envelopes – our handy guide telling you Read more

30 Great Printing Resources (part 1)

30 Great Printing Resources (Part 1)

30 Great Printing Resources (part 1)

Tips, Tricks & Technical Guides for Getting the Very Best Out of Your Print

Looking back at some of our older blog posts, it’s clear that we have some pretty good printing-related guides and resources on the site. So, we thought we’d pull them all together in a handy ready-reference for our readers — a complete library of useful print-related resources at your fingertips. These tips, tricks and technical guides cover things like creating better design, preparing technically correct artwork, using the most appropriate colour spaces and generally making better choices to ensure that you get the very best outcome from every printed job. Some guides are even downloadable for you to keep. Here are the first 15 of 30 guides …

1. A Guide to Preparing Print-Ready Artwork:

One of the most important and popular guides on our site: how to prepare print-ready artwork that is technically correct in its set-up, to give you the very best printed results. View or download the PDF guide here. Also, see #13 below.

2. The Best PDF Settings for Your Artwork

Covering similar ground to #1 above, but in far more detail, we next have a guide to the settings that you should use when saving your artwork in PDF format. View or download the PDF guide here. More information is also available to read online here.

3. The Difference Between CMYK and RGB

A guide explaining the difference between CMYK and RGB colour modes and when to use each, for example when saving your full colour images. View or download the PDF guide here. More information can also be read online here and here.

4. Digital vs. Litho Printing

At Firstpoint Print we’re lucky enough to have both litho (or ‘lithographic’) and digital printing. But which technology is best for your particular print job? View or download the PDF guide here. More information is also available here and here.

5. Using Transparency in your Printing

Modern page layout and image manipulation software now allows you to control the level of transparency in your images and artwork layers. However, there are some pitfalls to avoid if you’re intending to print with transparency effects. View or download the PDF guide here. More information is also available to read online here. Read more

Firstpoint Print Victoria branch

Our Victoria Branch – in the Spotlight

Firstpoint Print Victoria branch

In the third and final post of our 3-part series highlighting individual branches, we go to London’s SW1 to take a closer look at the Victoria branch of Firstpoint Print.

Firstpoint Print Victoria, SW1

The Victoria branch of Firstpoint Print is located on the Vauxhall Bridge Road, being the A202, roughly halfway between Victoria Station and Vauxhall Bridge itself. This means that the commercial printer is perfectly situated to serve individuals, businesses and organisations located nearby in such areas as …

  • Battersea
  • Belgravia
  • Brixton
  • Bond Street
  • Charing Cross
  • Chelsea
  • Embankment
  • Green Park
  • Hyde Park Corner

  • Knightsbridge
  • Lambeth
  • Lancaster Gate
  • Leicester Square
  • Marble Arch
  • Mayfair
  • Nine Elms
  • Oval
  • Piccadilly Circus

  • Pimlico
  • St James’s Park
  • Sloane Square
  • Soho
  • South Kensington
  • Vauxhall
  • Victoria
  • Westminster
  • & Southwest London

As with all Firstpoint Print locations, the Victoria branch is also happy to supply printing services less locally including to customers in the Southeast of England and the UK as a whole. With overnight courier services being so fast and reliable these days, and online ordering available on the Victoria website, the branch can be the commercial printer for pretty much anyone, in any location. More about our online services below …

Firstpoint Print Victoria’s Printing Services

The Victoria branch has just about every printing-related service and facility that you could possibly ever need. We have in-house graphic designers who can cater to all your creative design and artwork requirements. We have digital printing presses ready and waiting for your quick turnaround, low-to-medium volume colour printing, duplication work and ‘on-demand’ printing. We have litho printing facilities that are perfect for single colour, spot colour or full colour medium-to-high volume print runs with the ultimate high quality results. We have large format printing machinery standing by for anything that you require in a large size, whether it’s a simple poster or a full-scale exhibition stand, display, pop-up system or roller banner. Read more

London Bridge branch of Firstpoint Print, SE1

Our London Bridge Branch – in the spotlight

London Bridge branch of Firstpoint Print, SE1

In this, the second of our 3-part series of blog posts about individual branches, we focus on our London Bridge branch.

Firstpoint Print London Bridge, SE1

The London Bridge branch of Firstpoint Print is situated just off the A2 and A2198 at 27 Tabard Street, London SE1 4LA so is very close to both Borough and London Bridge stations. The commercial printer is therefore ideally located for businesses and organisations that are looking for a professional printing service in and around the following locations:

  • London Bridge
  • Bankside
  • Borough
  • Bermondsey
  • Elephant & Castle
  • Waterloo
  • Southwark
  • Brixton

  • Camberwell
  • Canada Water
  • Denmark Hill
  • Dulwich
  • Herne Hill
  • Kennington
  • Lambeth
  • Mansion House

  • Monument
  • Newington
  • Oval
  • Peckham
  • Streatham
  • Surrey Quays
  • Vauxhall
  • South London

The branch is also happy to supply printing to the South East generally, and Nationwide, via overnight couriers. In fact, Firstpoint Print London Bridge is accessible as a printer to anyone, anywhere, because artwork can be uploaded to their online system from anywhere with an internet connection. The same is true if you need to upload a brief to get a printing quotation. So, wherever you are, Firstpoint Print London Bridge has your printing needs totally covered and quotations are usually with clients in no more than 24 hours from initial enquiry.

What printing-related services are available?

Firstpoint Print London Bridge can supply printed sales and marketing collateral from concept to production as they have all the necessary services available in-house. These include:

  • A design and artwork service using our talented, qualified, in-house creative team that can make your job look a million dollars and stand out from the crowd. (We also accept client-generated design and artwork, of course).
  • Litho printing which is simply the best quality money can buy. Lithographic printing is suited to spot colour jobs, full colour (CMYK) jobs, larger volume print runs and anything that simply needs to look its absolute best. With regard to size, the London Bridge branch handles anything up to B1 in size (707mm x 1000mm).
  • Digital printing which is fast, inexpensive and convenient, particularly for low-to-medium printing quantities and those jobs that do not exceed SRA3 in size.
  • Our digital printing service also doubles as a copying, scanning and duplication service.
  • Large format printing which is a service suited to the production of larger printed graphics such as posters, in-store and point-of-sale displays, banners (including roller banners), exhibition panels, pop-up systems and signage.
  • A full print management service which does what it says on the tin, i.e. we organise and supply all of your printing for you so that you always have enough in stock, but not so much that you have boxes and boxes everywhere, taking up valuable office space. The printing management service allows you to get on with other tasks while we take care of what we do best, i.e. design, artwork and printing.

Read more

Firstpoint print clerkenwell EC1 branch

Our Clerkenwell Branch – in the Spotlight

Firstpoint print clerkenwell EC1 branch

Beginning this month we thought we’d put the spotlight on each of the individual branches of Firstpoint Print. First, we’ll take a look at our Clerkenwell branch.

Firstpoint Print Clerkenwell, EC1

Our Clerkenwell branch is based in St. John’s Lane, in London’s EC1 region. This is conveniently situated just a few minutes’ walk from both Farringdon and Barbican stations. As such, this professional printer is within very close reach of local businesses and organisations in any of the following areas:

  • Angel
  • Bank
  • Barbican
  • Blackfriars
  • Clerkenwell
  • Covent Garden
  • Euston
  • Farringdon

  • Finsbury
  • Fitzrovia
  • Holborn
  • King’s Cross
  • Leicester Square
  • Mansion House
  • Monument
  • Moorgate

  • Old Street
  • Pentonville
  • Russell Square
  • St Pancras
  • Shoreditch
  • Temple
  • The City
  • Whitechapel

So, if you require printing and design work and are in one of those locations, our Firstpoint Print Clerkenwell branch will be a very convenient choice.

For those further away, the Clerkenwell branch also has online facilities which allow artwork files, briefs and quotation requests to be uploaded easily and quickly. Moreover, the EC1 facilities include an entirely online web-to-print facility which allows customers to prepare, save and edit their own design and artwork then simply click a button to send it to print. Firstpoint Print Clerkenwell then takes care of the rest and customers will have a quotation, proof or finished job with them in no time at all.

What can Firstpoint Print Clerkenwell supply?

Like all the Firstpoint Print branches, the Clerkenwell branch has an in-house creative and technical team so can produce graphic design and artwork should customers not be supplying their own. Once we have artwork we can supply a digitally printed proof for approval and sign-off prior to committing to a full print run. We can then produce the final printing whether it’s to be lithographically printeddigitally printed or printed on our large format printing presses. Like other branches, Clerkenwell also offers a full print management service as well as its innovative web-to-print service that we described above. With all these services available in-house, customers of Firstpoint Print Clerkenwell benefit from the very best mix of high quality, unbeatable speed and extremely competitive pricing. Read more

Printing terms & jargon - explained

Printing Terms & Jargon – Explained

Printing terms & jargon - explained

It’s sometimes easy for printers to forget that not everyone will understand some of the common terms and jargon that is spoken within the industry. For example, printers may refer to ‘process printing’, ‘CMYK’, ‘bleed’ or even ‘trapping’. But what do each of these actually mean? Here we explain …

Above the fold
This refers to the part of a document which you first see, for instance the top half of a document or, for websites, the part of a web page which you see without having to scroll down vertically.

Accordion fold
A way of folding a document or brochure so that it concertinas open/closed.

.ai file
An Adobe Illustrator file type (usually used for vector graphics like logos, charts or illustrations).

Ampersand
The letter &, meaning ‘and’.

Art paper
This is a type of paper, commonly used in commercial printing, which has a coating of a clay-based compound, to give it a very smooth surface on which the printer’s ink will sit without absorption. This usually results in the best type of printed result (e.g. saturated colours and good contrast).

Artwork
The type of professional digital file supplied to commercial printers, from which to print (if digital printing) or make plates (if litho printing). Click here for a guide to supplying artwork.

Binding
The fastening together of pages (e.g. of a book, manual or brochure). Examples include perfect binding, wiro binding, saddle stitch binding, hard binding and soft binding.

Bleed
An extra extension of images or graphics beyond the edge of a printed page or sheet (usually 3mm in width). This makes sure that, once trimmed, any images or graphic which extend to the edge of the sheet do not have an unwanted white margin.

Blind Emboss
An unprinted image, formed in relief, using a metal ‘die’ which is forced against the paper or card under pressure. Read more

What we can print

We print almost anything!

What we can print

We’re often asked if we print particular items, for example, “Do you print NCR sets?” … “Can you overprint envelopes” … “Do you do packaging” and so on. Well, the good news is that our answer is nearly always “Yes!” We can print any kind of stationery item, virtually any item of sales and marketing collateral and almost any type of large format graphics. However, it goes way beyond those simple categories — take a look:

Stationery

We regularly print:

  • Business & personal stationery
  • Letterheads
  • Continuation sheets
  • Compliments slips
  • Business cards
  • Corporate envelopes

Sales & Marketing Collateral

The following are no problem at all:

  • Brochures & booklets
  • Catalogues
  • Manuals
  • Flyers & leaflets
  • Newsletters
  • Folders
  • Annual reports
  • Labels and stickers
  • Variable data mail shots
  • Direct mailers
  • Pop-ups & cardboard engineering
  • Overprinted envelopes
  • Programmes
  • Postcards
  • Name tags
  • Point-of-sale signs
  • Point-of-sale flyers
  • Corporate manuals
  • NCR sets
  • Forms

Packaging

If it’s printed digitally or via litho printing, then packaging is also no problem here at Firstpoint Print. For example:

  • Cartons
  • Pillow packs
  • Sleeves
  • Header cards
  • Hanging packs
  • Labels
  • Swing tags
  • CD and DVD inserts and covers
  • Printed dust jackets for books;
  • Sample packs and swatch packs etc.

Large format printing

Need something printed large? No problem — we can produce all this and more: Read more

Brochure size & format options

Brochure Formats: Stand Out from the Crowd!

Brochure size & format options

Size matters!

When it comes to choosing a size for your corporate brochure, first impressions really do count, especially if it’s a brochure to promote your organisation, services or products. This is true not only in respect to the graphics and design used but also to the size and format of the brochure, which is what we’ll focus in on in this particular post — because it really does make a difference.

Choosing a brochure size

The size you choose for your brochure may be partly governed by the volume of content it needs to contain. If it’s substantial then clearly you may have to choose one of the larger sizes, although choosing a smaller size with more pages is also a viable option. If you’re not dealing with an enormous volume of content, then straight away you have a much wider choice of sizes and formats from which to choose. But which is the best?

Should you go for A4 portrait?

Well … yes, you could, and most people do. It’s the obvious choice and it’s an economical size to print because it fits in well with commonly available sheet sizes – so there is little or no paper wastage once the job is complete. A4 portrait also fits in well with most printing presses, including the more common digital ones.

However, being the ‘obvious choice’ does rather mean that your brochure is going to be the same size and format as millions of other brochures out there. So, graphics aside, it’s not going to stand out from the crowd – even literally. For example, if a coffee table or reception desk has a few brochures on it, it’ll get rather lost if they’re all A4 or thereabouts, as is likely to be the case. This standardisation of brochures sizes circulating can, though, be used to your advantage!

So what other size should you choose?

With all other factors being equal, your final choice may come down to four main factors:

  • Is the size/format economical to print?
  • Is the size/format going to have any additional ‘impact’ compared to A4?
  • Is the size/format unusual in any way?
  • Could the size/format be described as ‘more appealing‘ than A4?

Being an economical size to print speaks mostly for itself. Factors include Read more