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Printed leaflets, flyers and hand-outs

Printed Leaflets, Flyers & Hand-outs as a Marketing Tool

Printed leaflets, flyers and hand-outs

As a marketing tool, leaflets, flyers and hand-outs can represent exceptional value for money; they’re simple in format (usually being based on a double-sided printed sheet), are seldom complex in terms of content and can be printed particularly economically. Their unit cost can actually be minimal – as low as just a few pence each – when the volume, material and size are all just right.

Design

If you’re putting together a leaflet, flyer or hand-out (we’ll simply refer to all 3 as leaflets from this point as they’re essentially all the same kind of thing), think about what kind of ‘feel’ you want them to have. This is from a ‘design’ point of view as well as from a ‘materials’ perspective.

With regard to design you need to consider whether you want the leaflet to feel upmarket, business-like, cheap and cheerful or somewhere in between. This feel, of course, will speak volumes about the product or service being featured, so it needs to be carefully considered. A good graphic designer will be able to pitch the design just right and, if you don’t have your own designer, let us know as our own graphic design team will be happy to help you. You can also check out the design tips in our Top 10 Tips for Design post and don’t forget that it’s important to get your text and overall message communication right so also check out our Copy Writing Tips.

Paper

With regard to material used, consider whether a high-quality finish and substantial paper thickness are preferred or whether the lowest cost possible is more important. Often it’ll be somewhere between the two so you end up with a quality feel but at an affordable price. Talk to us at Firstpoint Print and we’ll be able to suggest some excellent paper/stock that not only gives excellent print results but is also looks and feels the part, without breaking the bank.

Coated paper options include matt, silk and gloss finishes while uncoated paper can give the whole job a completely different feel; perhaps a contemporary, trendy feel that’s a little more organic and less corporate than coated counterparts. Uncoated paper is often great for promoting products and services that are ‘outdoorsy’ or ‘natural’ in some way (including eco-friendly products) as well as trendy clothing, jewellery and other lifestyle products. Coated papers are usually more suited to things like corporate services, household products, images that need more visual ‘punch’ and greater detail or clarity.

“As a marketing tool, leaflets, flyers and hand-outs can represent exceptional value for money.”

Cost considerations

Perhaps surprisingly, coated papers are often cheaper than uncoated papers, particularly when it comes to those seemingly ‘uncoated’ stocks that, in reality, have a special surface treatment that’s added in order to improve printing results.

Thin paper weights are also generally cheaper than thicker papers. However, while thinner papers will save money, the feeling of quality will diminish if the paper is too thin. So a considered balance is needed, particularly for leaflets that are there primarily to promote high price tag products and services — you wouldn’t want to devalue those with a poor paper choice. Read more

Print finishing

Finishing Touches

Print finishing options

It’s often easy to overlook all the ways that printed documents can be transformed in what commercial printers call the ‘finishing’ stages. There is an incredible array of finishing techniques and services available. Such processes can do anything from augmenting your document, for example adding rounded corners or spot varnish, to converting flat sheets into something completely different, for example pads, pop-up greetings cards or folded cartons. So, we thought we’d highlight many of the options available at Firstpoint Print.

Scoring, Creasing & Folding

Starting with the most simple, obvious finishing services, we first come to folding, scoring and creasing. These are extremely inexpensive techniques to turn things like flat sheets into folded sheets — perfect when making booklets, brochures, newsletters, greetings cards and so on. Whether we score or crease depends upon the thickness of the paper/card being used but, rest assured, you can leave such decisions to us.

Perforating

When you need to be able to easily tear your documents along a predefined path, we can perforate the sheets to make it easy and accurate. We can also ‘micro perf’ on thinner sheets so that the path of the perforation is virtually invisible. Perforation is great for things like tear-off reply cards, tickets and vouchers and is one of those inexpensive finishing processes that simply make life easier. We can perforate in straight lines or, through use of a special tool, in curves and shapes of your choosing.

Guillotining

Keeping with the simple finishing processes first, we come to guillotining. Our guillotines can accurately and quickly cut whole reams of paper and card in one quick action. They’re even laser guided! So if you need something cut down to a smaller size, just let us know. Guillotining is another very inexpensive process.

Gluing

Whether it’s permanently gluing tabs during the assembly of cartons, or using removable glue to temporarily hold a business card into a folder, we have many gluing processes available. We can glue multiple sheets of paper along one edge to form pads and we can add peel-off glue strips to items you may later want to seal (bespoke envelopes for example). We can even ‘print’ glue that allows the recipient to fold a document in half and seal the edges together with a little moisture – great when sending documents that need to double as a response form.

Read more

30 Great Printing Resources (part 1)

30 Great Printing Resources (Part 1)

30 Great Printing Resources (part 1)

Tips, Tricks & Technical Guides for Getting the Very Best Out of Your Print

Looking back at some of our older blog posts, it’s clear that we have some pretty good printing-related guides and resources on the site. So, we thought we’d pull them all together in a handy ready-reference for our readers — a complete library of useful print-related resources at your fingertips. These tips, tricks and technical guides cover things like creating better design, preparing technically correct artwork, using the most appropriate colour spaces and generally making better choices to ensure that you get the very best outcome from every printed job. Some guides are even downloadable for you to keep. Here are the first 15 of 30 guides …

1. A Guide to Preparing Print-Ready Artwork:

One of the most important and popular guides on our site: how to prepare print-ready artwork that is technically correct in its set-up, to give you the very best printed results. View or download the PDF guide here. Also, see #13 below.

2. The Best PDF Settings for Your Artwork

Covering similar ground to #1 above, but in far more detail, we next have a guide to the settings that you should use when saving your artwork in PDF format. View or download the PDF guide here. More information is also available to read online here.

3. The Difference Between CMYK and RGB

A guide explaining the difference between CMYK and RGB colour modes and when to use each, for example when saving your full colour images. View or download the PDF guide here. More information can also be read online here and here.

4. Digital vs. Litho Printing

At Firstpoint Print we’re lucky enough to have both litho (or ‘lithographic’) and digital printing. But which technology is best for your particular print job? View or download the PDF guide here. More information is also available here and here.

5. Using Transparency in your Printing

Modern page layout and image manipulation software now allows you to control the level of transparency in your images and artwork layers. However, there are some pitfalls to avoid if you’re intending to print with transparency effects. View or download the PDF guide here. More information is also available to read online here. Read more

Firstpoint Print Victoria branch

Our Victoria Branch – in the Spotlight

Firstpoint Print Victoria branch

In the third and final post of our 3-part series highlighting individual branches, we go to London’s SW1 to take a closer look at the Victoria branch of Firstpoint Print.

Firstpoint Print Victoria, SW1

The Victoria branch of Firstpoint Print is located on the Vauxhall Bridge Road, being the A202, roughly halfway between Victoria Station and Vauxhall Bridge itself. This means that the commercial printer is perfectly situated to serve individuals, businesses and organisations located nearby in such areas as …

  • Battersea
  • Belgravia
  • Brixton
  • Bond Street
  • Charing Cross
  • Chelsea
  • Embankment
  • Green Park
  • Hyde Park Corner

  • Knightsbridge
  • Lambeth
  • Lancaster Gate
  • Leicester Square
  • Marble Arch
  • Mayfair
  • Nine Elms
  • Oval
  • Piccadilly Circus

  • Pimlico
  • St James’s Park
  • Sloane Square
  • Soho
  • South Kensington
  • Vauxhall
  • Victoria
  • Westminster
  • & Southwest London

As with all Firstpoint Print locations, the Victoria branch is also happy to supply printing services less locally including to customers in the Southeast of England and the UK as a whole. With overnight courier services being so fast and reliable these days, and online ordering available on the Victoria website, the branch can be the commercial printer for pretty much anyone, in any location. More about our online services below …

Firstpoint Print Victoria’s Printing Services

The Victoria branch has just about every printing-related service and facility that you could possibly ever need. We have in-house graphic designers who can cater to all your creative design and artwork requirements. We have digital printing presses ready and waiting for your quick turnaround, low-to-medium volume colour printing, duplication work and ‘on-demand’ printing. We have litho printing facilities that are perfect for single colour, spot colour or full colour medium-to-high volume print runs with the ultimate high quality results. We have large format printing machinery standing by for anything that you require in a large size, whether it’s a simple poster or a full-scale exhibition stand, display, pop-up system or roller banner. Read more

Printing terms & jargon - explained

Printing Terms & Jargon – Explained

Printing terms & jargon - explained

It’s sometimes easy for printers to forget that not everyone will understand some of the common terms and jargon that is spoken within the industry. For example, printers may refer to ‘process printing’, ‘CMYK’, ‘bleed’ or even ‘trapping’. But what do each of these actually mean? Here we explain …

Above the fold
This refers to the part of a document which you first see, for instance the top half of a document or, for websites, the part of a web page which you see without having to scroll down vertically.

Accordion fold
A way of folding a document or brochure so that it concertinas open/closed.

.ai file
An Adobe Illustrator file type (usually used for vector graphics like logos, charts or illustrations).

Ampersand
The letter &, meaning ‘and’.

Art paper
This is a type of paper, commonly used in commercial printing, which has a coating of a clay-based compound, to give it a very smooth surface on which the printer’s ink will sit without absorption. This usually results in the best type of printed result (e.g. saturated colours and good contrast).

Artwork
The type of professional digital file supplied to commercial printers, from which to print (if digital printing) or make plates (if litho printing). Click here for a guide to supplying artwork.

Binding
The fastening together of pages (e.g. of a book, manual or brochure). Examples include perfect binding, wiro binding, saddle stitch binding, hard binding and soft binding.

Bleed
An extra extension of images or graphics beyond the edge of a printed page or sheet (usually 3mm in width). This makes sure that, once trimmed, any images or graphic which extend to the edge of the sheet do not have an unwanted white margin.

Blind Emboss
An unprinted image, formed in relief, using a metal ‘die’ which is forced against the paper or card under pressure. Read more

What we can print

We print almost anything!

What we can print

We’re often asked if we print particular items, for example, “Do you print NCR sets?” … “Can you overprint envelopes” … “Do you do packaging” and so on. Well, the good news is that our answer is nearly always “Yes!” We can print any kind of stationery item, virtually any item of sales and marketing collateral and almost any type of large format graphics. However, it goes way beyond those simple categories — take a look:

Stationery

We regularly print:

  • Business & personal stationery
  • Letterheads
  • Continuation sheets
  • Compliments slips
  • Business cards
  • Corporate envelopes

Sales & Marketing Collateral

The following are no problem at all:

  • Brochures & booklets
  • Catalogues
  • Manuals
  • Flyers & leaflets
  • Newsletters
  • Folders
  • Annual reports
  • Labels and stickers
  • Variable data mail shots
  • Direct mailers
  • Pop-ups & cardboard engineering
  • Overprinted envelopes
  • Programmes
  • Postcards
  • Name tags
  • Point-of-sale signs
  • Point-of-sale flyers
  • Corporate manuals
  • NCR sets
  • Forms

Packaging

If it’s printed digitally or via litho printing, then packaging is also no problem here at Firstpoint Print. For example:

  • Cartons
  • Pillow packs
  • Sleeves
  • Header cards
  • Hanging packs
  • Labels
  • Swing tags
  • CD and DVD inserts and covers
  • Printed dust jackets for books;
  • Sample packs and swatch packs etc.

Large format printing

Need something printed large? No problem — we can produce all this and more: Read more

Spot colour printing

Printing With Spot Colours

Spot colour printing

Spot colour printing refers to the use of inks which are physically mixed to the right colour in liquid form, before being used on the printing press. So, for example, the spot colour ‘Pantone 328C’ can be printed in a single pass of the printing press, using a single printing plate. This is in contrast to printing a similar colour, although not as accurately, by overlapping the tiny dots of the four ‘process’ colours of Cyan (‘C’), Magenta (‘M’), Yellow (‘Y’) and Black (‘K’), otherwise known as “CMYK” and “four colour process” printing. That, of course, necessitates 4 passes of the press, using four printing plates instead of just one. More information about ‘process’ printing can be found in our previous blog post but, for this article, we will concentrate on only spot colour, its uses and benefits.

So why use spot colour?

In essence, using spot colours will generally give you the very best match possible to the exact colour you have in mind. While ‘process’ (CMYK) colours can get a pretty decent match, spot colours can get an exact match. Spot colours are also the only way to print colours such as metallic inks, some pastels, super-saturated and particularly bright colours like fluorescents and even some colours that you might think were fairly standard, for example some blues, which can be troublesome using CMYK. Spot colours compared to CMYK 'process' printingAlso it’s worth bearing in mind that if you are printing a 2 colour job, you can literally print it using 2 spot colour inks (with 2 plates and 2 passes of the press) whereas with ‘process’ printing you’d need 4 of each. (This matters less with Firstpoint Print’s digital printing process, because it is a plateless process, but it potentially makes a significant difference to pricing and colour accuracy on their litho printing presses).

To illustrate the difference in colour accuracy using ‘spot’ vs. ‘process’ printing, here are a few examples showing a representation of the same Pantone colours using both colour models (N.B. slightly exaggerated for illustrative purposes). On the left is the ‘spot’ colour version where the ink is pre-mixed before going onto the printing press. On the right is the same Pantone colour generated using the ‘four colour process’ (CMYK) model. You can see that there is quite a difference for the particular Pantone colours we’ve selected, with the spot colours being more saturated and bright, while the CMYK equivalents tending to be a little less so.

We should point out that the difference is less pronounced for many other colours in the Pantone range. Read more

Print vs Pixel - the rebirth of printing

Print vs. Pixel – The re-birth of printing

Print vs Pixel - the rebirth of printing

In a world which is becoming increasingly digital, it is encouraging to know that physical printing is enjoying renewed popularity — and in no small way. Not long ago, with the arrival of electronic literature in the form of Acrobat PDFs, e-shots, ‘page-turning’ browser app’s and even the one time massive growth of e-books, one could have been forgiven for thinking that ‘traditional’ printing was well and truly on its way out. However statistics now show that there has been a reversal in the fortunes of physical printing and, unlike the music industry, it is bucking the digital trend and is growing in popularity. Meanwhile its electronic equivalent, which seemed for a while almost ready to take its place, is losing ground drastically.

Take e-books as a ‘print vs. pixel’ barometer

Many predicted that printed books would soon be a thing of the past when e-book readers like the Kindle arrived on the scene. Indeed the sale of printed books did drop radically while e-book sales grew enormously for a couple of years (a 1260% sales increase between 2008 and 2010). However this trend is now reversing. We are now seeing a mass migration back to the printed word. Forrester Research reports that last year sales of e-readers were 40% lower than in their heyday back in 2011 and the sale of e-books accounted for only a fifth of book sales in the entire U.S. The Association of American Publishers also reports that paperback sales are increasing — sharply. So the predicted print revolution, in the form of digitisation which affected digital music so profoundly, never actually came to fruition for the printed word. Some surveys also suggest that young readers prefer reading printing on paper, despite being ‘digital’ down to their DNA. The American Booksellers Association says that they’re now in a healthier position than they’ve been for years. Printed matter matters again and major publishers are indeed radically expanding warehouse storage to cope with the re-born demand for physical, printed products.

So what has helped printing to prevail, despite the odds?

Again using printed books vs. digitised books as a good example, I for one tried a few e-books on my new Kindle and, for the first couple it seemed fantastic. But this feeling was short-lived as I found it difficult to obtain particular books that I’d had in mind, while also tiring of the cold, sanitised feel of the electronic e-book reader. I missed the comforting intimacy of the paper, the rustle of the turning page, the feel and even smell of the book and, of course, the full colour, graphically printed cover with its notes, review extracts and ancillary information. I also missed owning something physical and tangible. In contrast to the real thing, e-books felt intangible and sterile. ‘Sterilised’ really sums it up.

Printed paper has a character and an identity

Printed paper has a feel, it has a texture, it has an identity and it even has a smell. They combine to form the character of the printed piece in question. Try accomplishing that with a digital version of the same thing — it’s simply not possible. Digitally reading what should have been printed matter is rather akin to viewing the world with one eye closed. Things look kind of similar but something is missing. Everything is two-dimensional, soulless and that word again — sterile. Read more

Business card

10 Ways To Make Your Business Card Memorable

Business card

A business card is just a business card isn’t it? Well not necessarily; it really can be a whole lot more. With a bit of imagination, some design flair and marketing forethought, a business card can make an excellent first impression, create a great talking point and impress the recipient so much that they not only cherish the card but also request more copies so that they can show it to others! A well executed business card can therefore become a marketing tool which continues to deliver long after you first present it, creating a long-lasting reminder of your service or product, despite a fairly minimal cost.

So how can this be done? Here we’ll start off with the simple, obvious tips and work towards the more radical ideas as we go along …

First, though, a clarification of what’s “normal”: the most common business cards are ‘credit card’ size (85mm x 55mm), usually but not always in landscape format. So obviously this size means that they can be stored easily in top pockets, wallets, purses, credit card holders, business card holders and so on. They’re cheap to produce and incredibly convenient.

1: Unusual sizes or proportions

To be a little bit different you can first consider an unusual size. For example square cards are becoming increasingly popular at the moment, particularly those which are 55mm square as they still have all the benefits of the credit card size. They’re funky and memorable as are ‘mini’ business cards which can be something akin to a ‘half height’ business card e.g. W85mm x H27mm – a really wide format which again still enjoys all the convenience of the standard credit card size but is a little more unusual and therefore a little more memorable.

2: Print on both sides

This one is a no-brainer! We see so many cards printed on just one side but it’s such a missed opportunity. Printing on the reverse side can allow for an attractive design of some kind, another reminder of your brand, service or product, or additional information which might be useful to the recipient. What’s more, printing on the 2nd side really doesn’t add that much to the final cost – you’ve paid for the material already!

TIP 3: Consider rounded corners

Another simple embellishment which adds very little to the cost of your business cards is to request rounded corners. At Firstpoint Print we have a special tool which we can use to give business cards round corners – it’s easy, quick, and economical. More importantly it gives your business cards a modern look and makes them a little different to the norm.

Die-cut star-shaped business card3: Unusual shapes

We can take the above a stage further and give your business cards a unique shape. Instead of being square or rectangular, you could have round business cards, or business cards which are die-cut to the shape of your product. Similarly, if your logo is star-shaped then the whole business card could be shaped in the same way, with a large logo to one side and your contact details on the reverse. A shape such as this will cost extra because a bespoke cutting tool will need to be made but the marketing benefits are potentially enormous. We already know of several companies who use this approach to great effect, their business cards being a replica of the exact size and shape of their actual products. So when they hand out their business cards they can also explain that their product itself is exactly that size and shape – so the business card works very hard as a marketing tool as well as providing all the usual branding and contact details.

4: High quality, eye-catching finishes

Consider matt lamination, gloss lamination, metallic foil, spot UV varnish (high gloss) or a combination of all of the above. This way your business card not only has a great design but also catches the light in unusual ways and feels unusual and high quality too.

5: Unusual textures

It’s also well worth considering the use of unusual card textures rather than the standard ‘ivory card’ which many business cards tend to use. So a nice ‘watercolour paper’ type texture or ‘onion skin’ texture can really lift a business card away from the ordinary, particularly if coupled with some of the other tips like the use of foil blocking, rounded corners etc.

6: Folded business cards

This takes double-sided business cards a stage further. Instead of just having 2 sides, why not consider a business card folded so that you have 4 sides to print on. Or 6 if you have a gate-fold. This will give you extra space to include information and marketing content as well as being a little out of the norm. Read more

Foil blocking

Foil blocking: add a new dimension to your printing

Foil blocking

Foiled & die-cut greetings cardIf you’re looking to add an extra visual dimension to your design and printing then you would do well to consider foil blocking. As the name suggests the result is an area of printing which has literally metallic or even mirror-like qualities – whether used for a logo, border, decoration or other image. With foil blocking, the amount of reflection achieved is far greater than standard Pantone ‘liquid’ metallic inks which, although attractive and metallic to a degree, are rather more subdued and far less like highly reflective metal in comparison.

So how is foil blocking accomplished?

Foiling dieFoil blocking is traditionally accomplished by using a hot metal ‘die’, which carries the required design in relief. This is used to force a sheet of wafer-thin metal foil against the paper surface which is to carry the final design. By applying the die under high pressure and heat, the wafer-thin foil adheres only to those parts of the paper or card which come into contact with the raised relief on the hot die. Resulting areas which show the ‘printed’ foil are slightly indented (debossed) due to the pressure exerted on them. This slight debossing can also add a subtle extra dimension (literally) to the printed piece and is particularly effective when the foil blocking is used on textured card, for example a posh ‘Report & Accounts’ or high specification corporate brochure. Not only does the foiling process deboss the textured cover, but it also flattens the texture in the parts which are foiled. So the result is a mixture of textured and flat surfaces along with a beautifully accomplished logo or design made out of metal foil. Being debossed, the foiled areas glint in the light more readily for a jewel-like quality, as you can see in the photographs above.Holographic foil blocking

Foil finishes

Foil options include high gloss mirror finish, satin and matt as well as holographic foils rather like you see on bank notes (used because they’re so tricky to forge). Whichever finish is used, the result is an eye-catching metallic foil logo, symbol, border or design which catches the light, glinting and reflecting as would any highly polished metal.

Cost considerations

Foil blocking in one ‘metallic’ colour is generally a little more expensive than Read more