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Print for packaging

Print for Packaging

Print for packaging

At Firstpoint Print, we can print way more than just brochures, booklets, stationery and general sales or marketing literature. We can also print and produce printed packaging, in all its various forms.

  • Printed Labels
  • Stickers
  • Swing Tickets
  • Cardboard sleeves
  • Header cards
  • Cartons
  • Pillow packs
  • Boxes
  • Backing cards
  • Box outers
  • Paper bags
  • Wrapping paper

  • Product dispensers
  • Instruction sheets
  • Information booklets
  • Warranty documents
  • Gift cards
  • Vouchers

Printing

Packaging - printing for cartons, boxes etc.We print almost anything related to packaging – including printed labels, stickers, swing tickets, cardboard sleeves, header cards (with or without cello bags and ‘Euro slots’), cardboard product cartons, pillow packs, backing cards (for example, for ‘clam’ packs and ‘blister’ packs), box ‘outers’, printed bags — we can even wrapping paper – after all these are simply ink on paper or board to us, so are what we do best – commercial printing!

If you’re a manufacturer, distributor or retailer of own brand products, don’t forget that we can also print the support documentation for products too, including instruction sheets or booklets, including text, diagrams and translated notes, warranty information and reply-paid cards, gift cards, money off vouchers and coupons, and so on.

Print Finishing & Creative Innovation

We can print, crease, score, fold, glue, perforate, supply flat packaging cartons with ‘crash folds’ so they are ready to become 3D when simply squeezed together, supply ‘outers’ that double as product dispensers when opened, we can collate, add ties, ribbons, eyelets, punched or drilled holes, we can die-cut to special shapes and we can accept your own design and artwork, or offer that to you as a service too — we have in-house graphic designers at all three Central London branches for the creative generation of graphics and artwork.

Agile Printing Technologies & Services

Don’t forget — we also offer a choice of printing technologies so that you can get the very best result for your budget and production run; we have in-house litho printing for large volumes and spot colour work, digital printing for short run, fast turnaround work and large format printing for anything large. We also offer a full print management service should you prefer to let us organise all your printing requirements, so you don’t have to.

Contact Your Nearest Branch

For further details, follow the links or contact your nearest Firstpoint Print branch:

Victoria: Contact the SW1 branch on 020 7828 0515 – or contact us here.
London Bridge: Contact the SE1 branch on 020 7378 6754 – or contact us here.
Clerkenwell: Contact the EC1 branch on 020 7490 7588 – or contact us here.

Printing terms & jargon - explained

Printing Terms & Jargon – Explained

Printing terms & jargon - explained

It’s sometimes easy for printers to forget that not everyone will understand some of the common terms and jargon that is spoken within the industry. For example, printers may refer to ‘process printing’, ‘CMYK’, ‘bleed’ or even ‘trapping’. But what do each of these actually mean? Here we explain …

Above the fold
This refers to the part of a document which you first see, for instance the top half of a document or, for websites, the part of a web page which you see without having to scroll down vertically.

Accordion fold
A way of folding a document or brochure so that it concertinas open/closed.

.ai file
An Adobe Illustrator file type (usually used for vector graphics like logos, charts or illustrations).

Ampersand
The letter &, meaning ‘and’.

Art paper
This is a type of paper, commonly used in commercial printing, which has a coating of a clay-based compound, to give it a very smooth surface on which the printer’s ink will sit without absorption. This usually results in the best type of printed result (e.g. saturated colours and good contrast).

Artwork
The type of professional digital file supplied to commercial printers, from which to print (if digital printing) or make plates (if litho printing). Click here for a guide to supplying artwork.

Binding
The fastening together of pages (e.g. of a book, manual or brochure). Examples include perfect binding, wiro binding, saddle stitch binding, hard binding and soft binding.

Bleed
An extra extension of images or graphics beyond the edge of a printed page or sheet (usually 3mm in width). This makes sure that, once trimmed, any images or graphic which extend to the edge of the sheet do not have an unwanted white margin.

Blind Emboss
An unprinted image, formed in relief, using a metal ‘die’ which is forced against the paper or card under pressure. Read more

What we can print

We print almost anything!

What we can print

We’re often asked if we print particular items, for example, “Do you print NCR sets?” … “Can you overprint envelopes” … “Do you do packaging” and so on. Well, the good news is that our answer is nearly always “Yes!” We can print any kind of stationery item, virtually any item of sales and marketing collateral and almost any type of large format graphics. However, it goes way beyond those simple categories — take a look:

Stationery

We regularly print:

  • Business & personal stationery
  • Letterheads
  • Continuation sheets
  • Compliments slips
  • Business cards
  • Corporate envelopes

Sales & Marketing Collateral

The following are no problem at all:

  • Brochures & booklets
  • Catalogues
  • Manuals
  • Flyers & leaflets
  • Newsletters
  • Folders
  • Annual reports
  • Labels and stickers
  • Variable data mail shots
  • Direct mailers
  • Pop-ups & cardboard engineering
  • Overprinted envelopes
  • Programmes
  • Postcards
  • Name tags
  • Point-of-sale signs
  • Point-of-sale flyers
  • Corporate manuals
  • NCR sets
  • Forms

Packaging

If it’s printed digitally or via litho printing, then packaging is also no problem here at Firstpoint Print. For example:

  • Cartons
  • Pillow packs
  • Sleeves
  • Header cards
  • Hanging packs
  • Labels
  • Swing tags
  • CD and DVD inserts and covers
  • Printed dust jackets for books;
  • Sample packs and swatch packs etc.

Large format printing

Need something printed large? No problem — we can produce all this and more: Read more

Guide to online marketing, part 3

A Guide to Online Marketing: Part 3

Guide to online marketing, part 3

In part 3 of our guide to online marketing we cover some tips and tricks relating to more advanced online marketing activities. These include an introduction to Search Engine Optimisation and the use of paid services such as Google AdWords, along with some simple, common-sense actions you can take in order to convert ‘new’ customers into ‘repeat’ customers. Many of those tips can also be applied to physical stores and businesses of course; not just online marketing, as you’ll see.

Search Engine Optimisation (SEO)

Search engine optimisation (‘SEO’ for short) involves the sometimes slightly technical ways you can improve your site’s pages or blog’s posts in order to give them a potential ‘lift’ in the search engine rankings. It’s very worthwhile, after all it’s better to potentially appear on page 1 of Google for your product or service than being buried on pages deeper into the search results.

While a full course in SEO is beyond the scope of this relatively short blog post, there are some fairly quick and easy SEO tips and tricks you can implement yourself, particularly if your website has a content management system (‘CMS’) with the right in-built tools (Firstpoint Print can of course help with that if your site needs an upgrade – we also do website design and development in case you didn’t know):

Meta tags

  • Make sure you write well-crafted meta tags for every page and post on your website. The meta tags are largely invisible to humans but are avidly ‘read’ by search engines as a way to find out what your page or post (and site as a whole) are about, which then helps them to decide, at least partly, how high your page or post should rank for search queries being entered into the search engine. Any good website content management system should allow you to change these meta tags within admin so ask your webmaster where to look if this is new to you.
  • The title meta tag should be a 60-70 character (roughly 8 to 11 words max.) synopsis of what your page or post is about, ideally in proper sentence structure, not just a list of keywords;
  • The description meta tag should be a longer version of the same thing i.e. a 24 words (max.) description of what your page or post is about, written again in proper sentence form;
  • The keywords meta tag should include a list of 10 to 24 of your post or page’s most important keywords, each separated by one comma and one space. Use single words and do not repeat any word more than once within this tag (so printing, printers, litho, digital, large, format, brochures, leaflets, flyers, london (etc) would be correct but printers in london, printing in london, litho printers (etc) would be wrong due to the repetition of ‘printers’ and ‘london’ — that approach being a common mistake which I see all the time). Note also how the keywords tag is best in lower case as most people use lower case when searching online;
  • In all 3 of the above meta tags use your page or post’s most important keyword(s) only once, preferably at or towards the start of each, and do not repeat them again in any one of the tags (however they should appear in all 3, i.e. once in each if important).
  • It’s actually easier to write these meta tags in reverse order, i.e. keywords tag first, then the description tag, then the title tag last. That way the most important keywords can be identified and put into order easily in the keywords tag, then that can be used as reference when writing the description tag. Finally the title tag is often a shortened version of the description tag. (Editor’s note: I use this approach myself, including on the post you are reading right now).

‘Alt’ tags

  • ‘Alt’ tags are the little image descriptors which pop up when you hover over photographs and images when using web browsers like Internet Explorer (however they may not show in other browsers like FireFox). They are useful for SEO and can be used in a similar way to the meta tags as they are visible to search engines whether or not they are visible to human visitors. If your site has a content management system it will usually allow you to enter ‘alt’ text (short for ‘alternative’ text) into a field when adding an image. If you can’t spot where, ask your webmaster where to look.
  • As with the meta tags, use your page or post’s most important keywords at the start of the first photo’s ‘alt’ tag. The words you enter should describe the image concerned. However, particularly if this is the first editable image on the page/post, they can also include your page or post’s most important keywords (in sentence form not a list) which will help with SEO if done correctly. As with meta tags, try not to repeat any one keyword more than once. So if your main keyword or phrase (e.g. ‘Printing services in London”) is mentioned in your page or post’s first alt tag (for the first photo) then don’t mention that keyword/phrase again – if you can help it – for photos further down the same page or post.

 Internal linking

  • If your page or post mentions or refers to another product or service on your site or blog, make sure you cross-link (hyperlink) to the page or post concerned. That helps both visitors and search engines what the ‘target’ page/post is all about and helps a little with SEO. The concept might make more sense with the following example which shows several hyperlinks each aiming at a different target page or post: We are a printer based in Central London with graphic design, lithographic printing, digital printing and large format printing facilities.
  • Note how we’ve also made the internal hyperlinks bold (this helps with visibility as well as SEO);
  • Note also how the links have been put on the relevant keywords.

‘Search-engine-friendly’ titles and sub-titles

  • If your website or blog is built on a search-engine-friendly platform (like the websites we supply at Firstpoint Print) then in admin you will usually have a choice of heading styles called ‘Heading 1’ through to ‘Heading 6’ (or they might be called ‘H1’ through to ‘H6’ etc.). If so, these are usually ‘search-engine-friendly’ heading and sub-heading styles. Heading 1 (or h1) is usually automatically reserved for your page or post’s main heading, so usually you don’t need to worry about that. However, SEO professionals usually recommend that most pages and posts should include sub-headings throughout the text. This not only helps visitors to pick out areas of particular interest and to structure the page, but also potentially helps with SEO (for better search engine positions), particularly if those sub-headings use those pre-set heading styles mentioned above and include your all-important keywords and phrases.

While these simple SEO techniques usually help to improve search engine rankings, we should mention that, these days, they are seldom enough all on their own to take you to page 1 on Google; you need to keep the long-term momentum up on everything else we’ve taught in these guides in order for that to be possible, realistically, unless you happen to be in a very tiny niche with very little competition. Google and their like have made us have to work very hard, these days, for free page one rankings — but it is possible with great care and persistence. Indeed, at the time of writing, the site you are looking at right now ranks very well for our targeted keywords and phrases so the hard work can and usually does pay off eventually.

Google AdWords

If your site is not yet ranking ‘naturally’ on Google or your SEO and online marketing efforts are not yet seeing results and bringing qualified traffic to your website, then consider signing up to Google AdWords so that you get some ‘instant’, qualified traffic using their ‘pay-per-click’ advertising model. Read more

Print vs Pixel - the rebirth of printing

Print vs. Pixel – The re-birth of printing

Print vs Pixel - the rebirth of printing

In a world which is becoming increasingly digital, it is encouraging to know that physical printing is enjoying renewed popularity — and in no small way. Not long ago, with the arrival of electronic literature in the form of Acrobat PDFs, e-shots, ‘page-turning’ browser app’s and even the one time massive growth of e-books, one could have been forgiven for thinking that ‘traditional’ printing was well and truly on its way out. However statistics now show that there has been a reversal in the fortunes of physical printing and, unlike the music industry, it is bucking the digital trend and is growing in popularity. Meanwhile its electronic equivalent, which seemed for a while almost ready to take its place, is losing ground drastically.

Take e-books as a ‘print vs. pixel’ barometer

Many predicted that printed books would soon be a thing of the past when e-book readers like the Kindle arrived on the scene. Indeed the sale of printed books did drop radically while e-book sales grew enormously for a couple of years (a 1260% sales increase between 2008 and 2010). However this trend is now reversing. We are now seeing a mass migration back to the printed word. Forrester Research reports that last year sales of e-readers were 40% lower than in their heyday back in 2011 and the sale of e-books accounted for only a fifth of book sales in the entire U.S. The Association of American Publishers also reports that paperback sales are increasing — sharply. So the predicted print revolution, in the form of digitisation which affected digital music so profoundly, never actually came to fruition for the printed word. Some surveys also suggest that young readers prefer reading printing on paper, despite being ‘digital’ down to their DNA. The American Booksellers Association says that they’re now in a healthier position than they’ve been for years. Printed matter matters again and major publishers are indeed radically expanding warehouse storage to cope with the re-born demand for physical, printed products.

So what has helped printing to prevail, despite the odds?

Again using printed books vs. digitised books as a good example, I for one tried a few e-books on my new Kindle and, for the first couple it seemed fantastic. But this feeling was short-lived as I found it difficult to obtain particular books that I’d had in mind, while also tiring of the cold, sanitised feel of the electronic e-book reader. I missed the comforting intimacy of the paper, the rustle of the turning page, the feel and even smell of the book and, of course, the full colour, graphically printed cover with its notes, review extracts and ancillary information. I also missed owning something physical and tangible. In contrast to the real thing, e-books felt intangible and sterile. ‘Sterilised’ really sums it up.

Printed paper has a character and an identity

Printed paper has a feel, it has a texture, it has an identity and it even has a smell. They combine to form the character of the printed piece in question. Try accomplishing that with a digital version of the same thing — it’s simply not possible. Digitally reading what should have been printed matter is rather akin to viewing the world with one eye closed. Things look kind of similar but something is missing. Everything is two-dimensional, soulless and that word again — sterile. Read more

Business card

10 Ways To Make Your Business Card Memorable

Business card

A business card is just a business card isn’t it? Well not necessarily; it really can be a whole lot more. With a bit of imagination, some design flair and marketing forethought, a business card can make an excellent first impression, create a great talking point and impress the recipient so much that they not only cherish the card but also request more copies so that they can show it to others! A well executed business card can therefore become a marketing tool which continues to deliver long after you first present it, creating a long-lasting reminder of your service or product, despite a fairly minimal cost.

So how can this be done? Here we’ll start off with the simple, obvious tips and work towards the more radical ideas as we go along …

First, though, a clarification of what’s “normal”: the most common business cards are ‘credit card’ size (85mm x 55mm), usually but not always in landscape format. So obviously this size means that they can be stored easily in top pockets, wallets, purses, credit card holders, business card holders and so on. They’re cheap to produce and incredibly convenient.

1: Unusual sizes or proportions

To be a little bit different you can first consider an unusual size. For example square cards are becoming increasingly popular at the moment, particularly those which are 55mm square as they still have all the benefits of the credit card size. They’re funky and memorable as are ‘mini’ business cards which can be something akin to a ‘half height’ business card e.g. W85mm x H27mm – a really wide format which again still enjoys all the convenience of the standard credit card size but is a little more unusual and therefore a little more memorable.

2: Print on both sides

This one is a no-brainer! We see so many cards printed on just one side but it’s such a missed opportunity. Printing on the reverse side can allow for an attractive design of some kind, another reminder of your brand, service or product, or additional information which might be useful to the recipient. What’s more, printing on the 2nd side really doesn’t add that much to the final cost – you’ve paid for the material already!

TIP 3: Consider rounded corners

Another simple embellishment which adds very little to the cost of your business cards is to request rounded corners. At Firstpoint Print we have a special tool which we can use to give business cards round corners – it’s easy, quick, and economical. More importantly it gives your business cards a modern look and makes them a little different to the norm.

Die-cut star-shaped business card3: Unusual shapes

We can take the above a stage further and give your business cards a unique shape. Instead of being square or rectangular, you could have round business cards, or business cards which are die-cut to the shape of your product. Similarly, if your logo is star-shaped then the whole business card could be shaped in the same way, with a large logo to one side and your contact details on the reverse. A shape such as this will cost extra because a bespoke cutting tool will need to be made but the marketing benefits are potentially enormous. We already know of several companies who use this approach to great effect, their business cards being a replica of the exact size and shape of their actual products. So when they hand out their business cards they can also explain that their product itself is exactly that size and shape – so the business card works very hard as a marketing tool as well as providing all the usual branding and contact details.

4: High quality, eye-catching finishes

Consider matt lamination, gloss lamination, metallic foil, spot UV varnish (high gloss) or a combination of all of the above. This way your business card not only has a great design but also catches the light in unusual ways and feels unusual and high quality too.

5: Unusual textures

It’s also well worth considering the use of unusual card textures rather than the standard ‘ivory card’ which many business cards tend to use. So a nice ‘watercolour paper’ type texture or ‘onion skin’ texture can really lift a business card away from the ordinary, particularly if coupled with some of the other tips like the use of foil blocking, rounded corners etc.

6: Folded business cards

This takes double-sided business cards a stage further. Instead of just having 2 sides, why not consider a business card folded so that you have 4 sides to print on. Or 6 if you have a gate-fold. This will give you extra space to include information and marketing content as well as being a little out of the norm. Read more

Print management services

Top 10 Reasons To Use A Print Management Service

Print management services

So — what is print management?

Well, basically Print Management means that the organisation, ordering and delivery of your entire printing requirements are taken on by one supplier, who manages the whole process for you. So whether you have a small, occasional requirements for simple stationery items or require a huge array of sales and marketing collateral on a regular basis, it’s all handled for you seamlessly. Print management is, however, of particular benefit to the latter category, for example companies or organisations who need a whole suite of printed literature like brochures, stationery, mailers, leaflets, flyers, forms, catalogues, manuals and so on. Here we’ll take a look at those benefits.

Benefits of having your printing managed:

 

1). It’s convenient

Sourcing your printing from just one supplier makes life easy! With all your printing needs managed for you, every item of sales, marketing or training collateral is ready and supplied ‘on tap’ as and whenever required. When handled well, there is no reason why you will ever need to run out of a particular printed piece ever again. Using a centrally managed print service means you also never have to wonder who printed what and who has the artwork files — they’ll always be in one place.

2). It saves space

With our print management service there is no need for you to take delivery of thousands upon thousands of printed pieces, until the moment you need them. You can order in smaller batches on an ad hoc basis or get us to set up a regular drip-fed supply, as preferred.

3). It frees up your time

Think of the time you’ll save leaving all the work, worry, organisation, inventory and supply to us. That’s time you can spend doing something else!

4). It saves you money

Because we can potentially manage all your printed matter, we can identify areas where savings are ripe for the picking. We can spot instances where a small technical or size change can save you money or even print more than one job at the same time (so there are less printing plates to pay for) without necessarily needing to take delivery of them all together. So you get the cost savings, without needing to find a home for the stock — until the moment you need it of course!

5). It helps cash-flow

Read more

Corporate Identity

The Benefits of a Great Corporate Identity

Corporate Identity

A professionally designed, up-to-date corporate identity is incredibly important to any business or organisation as it passes on both instant and long-term benefits:

  • It creates a great first impression (this is priceless);
  • It leaves the prospect or customer with a good, lasting impression;
  • It conveys the feel of your company or organisation in an instant;
  • In some instances it can visually impart something about your organisation’s values;
  • When used consistently it creates that all-important brand recognition which again is priceless and feeds directly to your bottom line;
  • More than anything it makes your company or organisation look professional and capable, sorting ‘the men from the boys’ in just a fraction of a second.

The make-up of a corporate identity

A corporate identity (or ‘ID’ for short) represents the ‘image’ of a company or organisation and usually has three essential ingredients:

  • The logo or ‘name style’ (a name style is the equivalent of a logo but consists only of styled words or letters rather than including an actual symbol);
  • The supporting corporate colours, fonts and graphical styles which complement, and work in tandem with, the logo or name style.
  • A set of style guidelines governing the usage and presentation of all of the above.

Which brings us to …

The Corporate (or Visual Identity) Manual

It is essential for any decent corporate identity to have rules in place governing how that identity should be applied and presented to the world. This is so that it remains consistent at all times thereby helping brand recognition to grow into the future. Usually such guidelines take the form of a ‘Corporate Manual’ or ‘Visual Identity Manual’ in which detailed brand guidelines specify the correct and incorrect use of the logo, brand, trademark or symbol, any ‘strapline’ (e.g. Nike – just do it … McDonald’s – I’m lovin’ it etc.) the correct corporate fonts to use, the approved colour palette, graphical styles, proportions and even the recommended layout of corporate literature, signs, large format display and any other marketing collateral. So even if the organisation is a global one, personnel and sub-contractors anywhere will be able to consult the manual and know exactly how the brand identity should be presented.

The guidelines can even go a step further to cover corporate ‘values’ and a corporate ‘Mission Statement’. They are also a useful place to let people know whether the company or organisation is a ‘singular’ or ‘plural’ entity. For example, when writing a corporate brochure, should staff write ‘The National Trust is a charity‘ or ‘The National Trust are a charity‘? (For those who are interested, in that example, the former is correct). A good corporate manual will include such detail resulting in a very consistent presentation of the organisation’s identity to the world.

With a high quality and consistently presented corporate identity, your organisation’s success, reputation and bottom line will directly benefit.

Does your organisation have an identity crisis?

Whether you’re starting afresh or need to revamp an existing logo, brand or full corporate identity, Read more

Envelopes montage

Everything you’ll ever need to know about envelopes

Envelopes montage

Back in March we published a blog post in which, among other things, we briefly touched upon envelopes. Here we’ll expand upon that with more depth and detail about envelopes; their types, formats, sizes, the many variants available and, of course, printing and overprinting options.

‘Wallet’ & ‘Pocket’ formats

What on Earth do we mean when we specify ‘pocket’ or ‘wallet’ envelopes? Well, it’s a little like ‘portrait’ and ‘landscape’ orientation are to paper or works of art, except when it comes to envelopes we refer to:

  • Wallet, when we mean that the envelope has the opening flap on the longer edge. Such envelopes are often, but not always, used in the landscape orientation.
  • Pocket, when we mean that the envelope has the opening flap on the shorter edge. Pocket envelopes are often, but not always, used in the portrait orientation.

Window envelopes

Unlike standard envelopes, ‘window’ envelopes feature a small plastic window in the front side. This is positioned so that the addressee typed on the enclosed letter shows through the window in just the right position so as to be visible clearly. The point of the window in the envelope is to save time — using window envelopes means that a separate address label does not need to be produced.

Envelope enclosure methods:

In terms of sealing mechanisms, the most common forms of seal for modern business envelopes are:

  • Gummed; the most traditional type of sealing mechanism which simply requires a lick (or wet dab) before sticking down.
  • Self-seal; is probably the easiest type of seal and uses pre-applied pressure-sensitive adhesive which seals the flap shut after the simple application of gentle pressure;
  • Peel & seal; uses pre-applied self-adhesive tape rather like double-sided tape — just peel off the protective layer and stick.
  • Tucking is another closure method, where the flap is simply tucked in, but is significantly less secure than the other methods and, as such, should be thought of as only temporary.
  • ‘String and washer’ envelopes are also available but are used less commonly these days. Here the pre-attached string is wound around a pair of adjacent circular card washers to keep the flap secured.

Envelope weights

These fall into several categories: Read more

Variable Data Printing

Variable Data Printing: for truly personalised print

Variable Data Printing

Long gone are the days when a sticker or complicated overprint is required when personalising printed literature — today it can be done in one pass by merging a database of contacts, or other personalised data, with the job being printed. It is quick and seamless, giving you and your customers or prospects truly personalised print. This can go well beyond a simple name change on the cover, with personalised images also being possible, and the real beauty is that once set up, the printing press doesn’t need to slow down in order to print every unique version. This process is most commonly known as Variable Data Printing or ‘VDP’ for short.

Variable Data Printing (‘VDP’)

One of the benefits of having high-end digital printing equipment in-house is that we can offer our customers printing of highly personalised marketing collateral like mailers, postcards and brochures here at Firstpoint Print in London. With VDP, while every copy of a printed brochure, flyer or mailshot might carry essentially the same design and layout, through the merging of a variable data database while printing, every individual print can be personalised to each individual recipient, even if the overall quantity being printed runs into thousands of copies. This could be very useful for marketing collateral where, for example, a marketing department might want to address their customers or prospects by name within the actual printed literature. It is even possible to include a different photo or graphical element for each different recipient, although this level of additional personalisation obviously adds to the time required in setting up the database.

First impressions last

Personalisation, in whichever form it takes, helps to create an excellent first impression, particularly as the personalised element will look every bit as good as the surrounding printing because it’s all done in one pass using high-end printing equipment rather than being a tired-looking later addition. This kind of personalisation is proven to be more successful than non-personalised marketing literature as it engages with the recipient more personally. For example if you have a CRM database and know your customers’ hobbies, you could include a photo of a flowerbed for a gardener or a sports image for a sports fan and so on. They are far more likely to read your literature if it catches their interest, and therefore attention, in the first instant.

The Data Merge process

Read more