Easter is just over two weeks away at time of writing. So, if you’re responsible for your organisation’s marketing, now is the time to get cracking with your Easter marketing campaigns — while there’s still time! Printing and distribution will take a little while even with fast digital printing like we have at Firstpoint Print. So, if you haven’t already started working on design, images and copy for your Easter promotions, time is now of the essence — the message is make a start now!
Good Friday falls on the 14th of April this year, with Easter Sunday on the 16th and Easter Monday on the 17th
Easter is a great time to send customers news about your company, organisation, services and products. After all, spring is now in its full glory, the days are suddenly lighter and longer and generally there’s a lot to look forward to as the sun makes his appearance more regularly. With all of that, spirits are lifted and people will be out shopping – and shopping online – more and more. The sunny weather and pleasant outlook puts people in spending mood, so make the most of it!
The flowers are firmly out, the birds are singing away in the trees and out in the countryside we’ll soon start seeing the newborn lambs and bunnies hopping and jumping around in all their cuteness. It’s all classic Easter imagery and so flowers, rabbits, little yellow chicks and, of course, eggs will all be perfectly placed in your Easter marketing campaigns. You can commission illustrations, but we’re all lucky today to have many online image libraries available to us. These will allow us to search instantly for suitable marketing images for Easter, without breaking the bank and without slowing us down. So — we can have our Easter imagery ‘same day’ and hit the ground running with our Easter marketing campaigns.
Design & Artwork
Let us know, of course, if you need help with design and artwork for your promotional pieces — we have in-house graphic designers who are available whenever you need them. They can make your Easter promotional literature and graphics look eye-catching, enticing and turn them into great sales pieces to boost your bottom line.
“Easter is an *eggciting* marketing opportunity. Don’t miss it!”
(Sorry; we just couldn’t help it!).
Printing your Easter Sales & Marketing Pieces
It goes without saying that, at Firstpoint Print, we’d be delighted to supply free quotations for printing and production of your Easter sales and marketing literature. We’re litho printers, digital printers and large format printers with facilities all in-house within the group, so we’re in the perfect position to offer the keenest pricing, highest quality and fastest turnaround times in the business. So, you can be sure that you’re getting good value as well as high quality printing and an all-round eggcellent service. (Apologies again; we just can’t help ourselves!).
Marketing with Easter ‘Cards’
How about sending out Easter cards to your customers and prospects? Timed to coincide with Easter, people will be expecting them to arrive so they’re sure to be opened (unlike some other types of mailer). A perhaps sneaky, but effective, marketing approach which is rather akin to a Trojan horse. The Easter card can perhaps consist of a general Easter greeting along with a special offer or sale of some kind, voucher code or news about some new product or service that you’re rolling out for Easter.
If you have a good database we can even organise a mail-out for you and use our personalised printing service to personalise each card so that it arrives addressed to the individual recipient by name. It makes for a more successful mailing campaign with a much better open-rate, for sure.
It’s the same for other mailed pieces, whether they’re printed brochures, mini catalogues, leaflets, flyers or simply letters sent in branded envelopes. We can print them all — and personalise any of them if you supply the database (contact us for the simple technical guidelines). Here’s a more comprehensive list of the types of printing we can supply.
Venues: How to Maximise your Easter Bank Holiday Bookings
If you offer sit-down meals and drinks to the general public then you’ll want to make sure you get all your tables booked for the Easter Bank Holiday (Good Friday falls on 14 April this year, with Easter Sunday on 16 April and Easter Monday on the 17th). So publicise table availability at your gastro pub, café, bistro or restaurant with a banner hanging outside (don’t forget the Easter imagery), some printed flyers and perhaps even some bespoke Easter menus, table talkers and wall or window posters to promote your Easter specials. As a commercial printer we can help with the printing and production of any of those, along with design and artwork for anyone who doesn’t have an in-house graphics department. With all of that publicity going on, your tables are sure to be booked out in no time at all!
Hotels and B&Bs can, of course, take a similar approach to help book out their rooms during the Easter Bank Holiday.
Other marketing ideas include things like Easter-themed products, egg hunts and supplying children and toddlers Easter-themed colouring kits so that they’re kept entertained while the adults enjoy their beverages and food. It goes without saying, of course, that Firstpoint Print would be happy to supply the printing or duplication of the colouring sheets involved!
Contact Firstpoint Print
Contact your nearest Firstpoint Print branch for more information about our printing and graphic design services in London but, before we go, we wish you all a wonderful Easter when the time comes.