So let’s assume you’ve got your marketing strategy in place, have written your copy and you are now ready to start production of each marketing piece.
Design & Artwork
Now you need some great design to back up your marketing message. If your company or organisation has it’s own in-house design team, then great. If not, you need look no further than our own graphic design team, which is on tap for you whenever you need it, here at Firstpoint Print. Our designers would be happy to take your brief and turn it into something attractive and eye-catching, communicating your message in just the right way for your target audience. On your approval of the design, they’ll finalise the finished artwork files for you, ready for the printing stage.
There is printing … and there is great printing. After investing time, money and effort to get this far, it would be a great shame to cut corners and rush things at the final hurdle. So it’s worth taking a moment to think about the most appropriate printing processes, paper and finishes to be used for your marketing pieces — rather than rushing in and wasting the opportunity. As we’ve said in previous posts, putting thought into the extra touches and detail can make a huge difference to that all-important first impression — and you only get one chance to do that!
“putting thought into the extra touches … can make a huge difference to that all-important first impression”
Firstpoint Print can help more than most other printers because we have both litho printing (for total Pantone colour matching accuracy and larger print volumes) and digital printing (for fast-turnaround jobs and low-to-medium quantities). We also have in-house large format printing for those extra large print-outs like posters, in-store displays, roller banners and exhibition panels. So, with all those facilities available within the Firstpoint Print group, we can *optimally* print pretty much anything — just one supplier, for all your sales and marketing literature. The mixture of different printing processes also ensures that you get the best possible pricing and the most appropriate process for each printed piece.
“the best possible pricing and the most appropriate process for each printed piece.”
What types of marketing pieces can we print?
It would almost be easier to say what types of marketing collateral we can’t print – as there are so few – but here’s a list of a few examples of the types of marketing pieces Firstpoint Print can print in support of your marketing efforts:
- Stationery including letterheads, business cards, compliments slips, continuation sheets and overprinted envelopes.
- Order forms & NCR (multiple copy) pads.
- Purchase orders and invoice sheets.
- Labels and stickers.
- Books, brochures and booklets.
- Catalogues and manuals.
- Annual reports.
- Leaflets and flyers.
- Mail shots (including printing of variable data).
- Folders and inserts.
- Postcards and greetings cards.
- Menus and price lists.
- Table talkers and point-of-sale pieces.
- Boxes and cartons.
- Swing tickets and tags.
- Roller banners and hanging banners.
- Exhibition panels, pop-up systems and shell scheme graphics.
- Posters and information graphics.
- Display panels and in-store display graphics.
- Canvas display prints.
- Architectural plans and drawings.
- CD and DVD inserts and covers.
For further information
For further information, quotations, or for an informal chat about your design and print requirements, contact your nearest London branch and we’ll be happy to help.