Don’t poets know it, Better than others? God can’t be always everywhere: and, so, Invented Mothers.
Sir Edwin Arnold
The holiday in honour of mothers that is celebrated in countries throughout the world. In its modern form the day originated in the United States, where it is observed on the second Sunday in May. Many other countries also celebrate the holiday on this date, while some mark the observance at other times of the year. During the Middle Ages the custom developed of allowing those who had moved away to visit their home parishes and their mothers on Laetare Sunday, the fourth Sunday of Lent. This became Mothering Sunday in Britain, where it continued into modern times, although it has largely been replaced by Mother’s Day.
Anna Jarvis of Philadelphia, whose mother had organized women’s groups to promote friendship and health, originated Mother’s Day; on May 12, 1907, she held a memorial service at her late mother’s church in Grafton, West Virginia. Within five years virtually every state was observing the day, and in 1914 President Woodrow Wilson made it a national holiday. Although Jarvis had promoted the wearing of a white carnation as a tribute to one’s mother, the custom developed of wearing a red or pink carnation to represent a living mother or a white carnation for a mother who was deceased. Over time the day was expanded to include others, such as grandmothers and aunts, who played mothering roles. What had originally been primarily a day of honour became associated with the sending of cards and the giving of gifts, however, and, in protest against its commercialization, Jarvis spent the last years of her life trying to abolish the holiday she had brought into being.
Festivals honouring mothers and mother goddesses date to ancient times. The Phrygians held a festival for Cybele, the Great Mother of the Gods, as did the Greeks for the goddess Rhea. Likewise, the Romans adapted the practice to their own pantheon. Some countries have continued to observe ancient festivals; for example, Durga-puja, honouring the goddess Durga, remains an important festival in India.
Courtesy of Encyclopaedia Britannica
So what can we do?
There’s still time to create a special card for that most special lady in your life. We can create a bespoke design for you and include photos and text that is special to both of you. It is quite late in the day, so if you have your own design and artwork ready to go, get it over to us and we’ll run your personal card off for you and post it to the lady who made it all possible for you!
Remember to send your artwork across as single pages, don’t try to paginate it for us or anything ‘useful’. Just give it to us ‘one-up’, with bleed and crop marks. Make all artwork CMYK (not RGB) and avoid spot colours such as Pantone (convert them to CMYK if necessary). You can find full instructions on supplying print-ready artwork on our other posts and downloadable PDF guides.
- Single pages, one up
- Bleed and crops
- CMYK colours
If you’re reading this after the event, so what? A late surprise is still a surprise (even more so!). There will always be reasons to celebrate with a mother. Otherwise, Easter’s on the way, so get your orders in early this time!