Adding value and improving ROI with personalised printing

Adding Value with Personalised Printing

Adding value and improving ROI with personalised printing

Imagine, for a minute, that you’re visiting a conference, trade fair, or are meeting a supplier and they hand you a full colour printed brochure or catalogue that addresses you by name, right there on the cover as part of the beautifully printed and designed graphics. Not only does that give you a great first impression, which alone is priceless, but it also says a lot about the person or organisation handing it over to you. They did their research. They thought ahead. They are proactive. They are highly organised and professional — and they did this just for you. They really want to work with you. You are important to them.

So, already, you have a good feeling about the possible partnership. Let’s take this a step further though; if you open the catalogue, booklet or manual and continue to see your name or company name mentioned, the impression is even greater. The people that handed it to you really want to do business with you!

Now imagine that the piece of literature has elements of graphics, text and information in it that only applies to you and your organisation — and no other. Perhaps your company logo is even featured in the printing. This is one piece of sales or marketing literature that you are not going to discard in a hurry! Although it is professionally designed and printed, there is stuff in there that is for you — and you alone. These guys really mean business!

This is personalised printing at its very best

We mentioned Personalised Printing in our ‘Variable Data Printing’ post before but here we’re building on that to show the types of ‘real world’ use such personalised printing allows — ultra close targeting leading to incredibly high engagement levels. Now that’s impressive — and represents just the kind of return on investment you should be looking for from your sales and marketing literature. Sales and marketing collateral that delivers. When planned and executed well, it delivers an exceptional first impression and much warmer prospects. Prospects that are far more likely to convert into customers, or repeat customers. Read more

30 Great Printing Resources (part 2)

30 Great Printing Resources (Part 2)

30 Great Printing Resources (part 2)

Yet More Tips, Tricks & Technical Guides for Getting the Very Best Out of Your Print

Here we continue where we left off in the last post, with the second half of our library of extremely useful print-related resources. These further tips, tricks and technical guides cover things like envelopes, paper sizes, foil blocking, raised print in all its forms, folders, roller banners, variable data printing and why you should use it — and much more. Follow the guides to ensure that you get the very best return on the investment you have made into your printing.

16. Folders

Printed folders come in many shapes and sizes and demonstrate various levels of complexity. Whether used to hold a simple business card or several internal brochures and more, there can often be more to folders than meets the eye. Here’s a handy guide to what’s possible.

17. How to Print Economically

Make the most of your design and printing budget with our handy guide to keeping a lid on printing costs. Here’s how …

18. Roller Banners

Our guide to roller banners – what they are, what they can be used for, sizes, artwork specifications and some examples. Learn more here.

19. Raised Print

If you’d like to add a new dimension to your printing and print something in relief, here’s a handy guide showing how to make your printing stand out.

20. Fonts

Our guide to using fonts in your artwork, including ways to make sure what you design is what you end up printing. Embedding fonts, outlining fonts and more, right here.

21. Printing – Under the Magnifying Glass

Printing under the magnifying glass: our close-up guide to using tints, mixing inks or tints, use of black(s), dot formations and how these differ between litho, digital and large format printing processes. Learn more in this guide.

22. Paper for Printing — A Beginner’s Guide

A beginner’s guide to paper for printing, whether coated, uncoated, recycled, textured or something else. Read our guide here.

23. UK Paper Sizes — A Handy Reference

UK paper sizes – a handy reference. Includes the ISO series of sizes including A sizes (‘A4’ etc.), B, C, D, RA and SRA sizes plus many more. It also includes a few other useful facts that may surprise you. Here’s the guide.

24. Variable Data Printing: for Personalised Print

Variable data and its use in truly personalised printing. Learn all about it here.

25. ‘Print on Demand’ & its Benefits

‘Print on Demand’ – what it is, it’s key benefits, how you can use it to your advantage and where you can get it. Here’s the guide.

26. Everything You’ll Ever Need to Know about Envelopes

Envelopes – our handy guide telling you Read more

Firstpoint Print Victoria branch

Our Victoria Branch – in the Spotlight

Firstpoint Print Victoria branch

In the third and final post of our 3-part series highlighting individual branches, we go to London’s SW1 to take a closer look at the Victoria branch of Firstpoint Print.

Firstpoint Print Victoria, SW1

The Victoria branch of Firstpoint Print is located on the Vauxhall Bridge Road, being the A202, roughly halfway between Victoria Station and Vauxhall Bridge itself. This means that the commercial printer is perfectly situated to serve individuals, businesses and organisations located nearby in such areas as …

  • Battersea
  • Belgravia
  • Brixton
  • Bond Street
  • Charing Cross
  • Chelsea
  • Embankment
  • Green Park
  • Hyde Park Corner

  • Knightsbridge
  • Lambeth
  • Lancaster Gate
  • Leicester Square
  • Marble Arch
  • Mayfair
  • Nine Elms
  • Oval
  • Piccadilly Circus

  • Pimlico
  • St James’s Park
  • Sloane Square
  • Soho
  • South Kensington
  • Vauxhall
  • Victoria
  • Westminster
  • & Southwest London

As with all Firstpoint Print locations, the Victoria branch is also happy to supply printing services less locally including to customers in the Southeast of England and the UK as a whole. With overnight courier services being so fast and reliable these days, and online ordering available on the Victoria website, the branch can be the commercial printer for pretty much anyone, in any location. More about our online services below …

Firstpoint Print Victoria’s Printing Services

The Victoria branch has just about every printing-related service and facility that you could possibly ever need. We have in-house graphic designers who can cater to all your creative design and artwork requirements. We have digital printing presses ready and waiting for your quick turnaround, low-to-medium volume colour printing, duplication work and ‘on-demand’ printing. We have litho printing facilities that are perfect for single colour, spot colour or full colour medium-to-high volume print runs with the ultimate high quality results. We have large format printing machinery standing by for anything that you require in a large size, whether it’s a simple poster or a full-scale exhibition stand, display, pop-up system or roller banner. Read more

Printing terms & jargon - explained

Printing Terms & Jargon – Explained

Printing terms & jargon - explained

It’s sometimes easy for printers to forget that not everyone will understand some of the common terms and jargon that is spoken within the industry. For example, printers may refer to ‘process printing’, ‘CMYK’, ‘bleed’ or even ‘trapping’. But what do each of these actually mean? Here we explain …

Above the fold
This refers to the part of a document which you first see, for instance the top half of a document or, for websites, the part of a web page which you see without having to scroll down vertically.

Accordion fold
A way of folding a document or brochure so that it concertinas open/closed.

.ai file
An Adobe Illustrator file type (usually used for vector graphics like logos, charts or illustrations).

Ampersand
The letter &, meaning ‘and’.

Art paper
This is a type of paper, commonly used in commercial printing, which has a coating of a clay-based compound, to give it a very smooth surface on which the printer’s ink will sit without absorption. This usually results in the best type of printed result (e.g. saturated colours and good contrast).

Artwork
The type of professional digital file supplied to commercial printers, from which to print (if digital printing) or make plates (if litho printing). Click here for a guide to supplying artwork.

Binding
The fastening together of pages (e.g. of a book, manual or brochure). Examples include perfect binding, wiro binding, saddle stitch binding, hard binding and soft binding.

Bleed
An extra extension of images or graphics beyond the edge of a printed page or sheet (usually 3mm in width). This makes sure that, once trimmed, any images or graphic which extend to the edge of the sheet do not have an unwanted white margin.

Blind Emboss
An unprinted image, formed in relief, using a metal ‘die’ which is forced against the paper or card under pressure. Read more

What we can print

We print almost anything!

What we can print

We’re often asked if we print particular items, for example, “Do you print NCR sets?” … “Can you overprint envelopes” … “Do you do packaging” and so on. Well, the good news is that our answer is nearly always “Yes!” We can print any kind of stationery item, virtually any item of sales and marketing collateral and almost any type of large format graphics. However, it goes way beyond those simple categories — take a look:

Stationery

We regularly print:

  • Business & personal stationery
  • Letterheads
  • Continuation sheets
  • Compliments slips
  • Business cards
  • Corporate envelopes

Sales & Marketing Collateral

The following are no problem at all:

  • Brochures & booklets
  • Catalogues
  • Manuals
  • Flyers & leaflets
  • Newsletters
  • Folders
  • Annual reports
  • Labels and stickers
  • Variable data mail shots
  • Direct mailers
  • Pop-ups & cardboard engineering
  • Overprinted envelopes
  • Programmes
  • Postcards
  • Name tags
  • Point-of-sale signs
  • Point-of-sale flyers
  • Corporate manuals
  • NCR sets
  • Forms

Packaging

If it’s printed digitally or via litho printing, then packaging is also no problem here at Firstpoint Print. For example:

  • Cartons
  • Pillow packs
  • Sleeves
  • Header cards
  • Hanging packs
  • Labels
  • Swing tags
  • CD and DVD inserts and covers
  • Printed dust jackets for books;
  • Sample packs and swatch packs etc.

Large format printing

Need something printed large? No problem — we can produce all this and more: Read more

Printing & graphic design services, London

Our printing & design services; a reminder

Printing & graphic design services, London

In this blog post we thought we’d go back to basics with a reminder of the printing and design services on offer at all the Firstpoint Print branches across London. Learn more about how we can help customers with design and print for sales and marketing collateral, display or exhibition graphics …

We’re printers with 3 branches in London

We’re a London printing company with branches in London Bridge (SE1), Victoria (SW1) and Clerkenwell (EC1). So, wherever you are in London or the South East, we have a branch just a stone’s throw away. We’re friendly, helpful and, more importantly, highly professional with an eye for detail.  We print on time, on budget and our printing quality is exceptional — customer satisfaction is of utmost importance to us, after all we want customers to become repeat customers. We own all our own equipment and produce 99.99% of work in-house so our prices are also highly competitive. We like to think of ourselves as a breath of fresh air — but don’t take our word for it; read some of our lovely customer testimonials here.

What types of printing do we offer?

We offer three main types of printing:

  • Litho printing for higher print quantities, ‘spot’ colour work and the highest possible quality;
  • Digital printing for use with low to medium printing quantities and/or when speed is of the essence. It is also ideal when variable data is required (e.g. for a personalised mailing piece), or for ‘print on demand‘ services.

So what can we print?

We can print anything from a business card to a full-sized exhibition or display graphics — and anything in between. Just a few examples are:

  • Labels & stickers
  • Corporate & personal stationery including
    – Business cards
    – Letterheads & continuation sheets
    – Compliment slips
  • Envelopes
  • Forms & NCR sets
  • Leaflets & flyers
  • Post cards
  • Mail shots (including variable data)
  • Newsletters & programmes
  • Brochures & booklets
  • Annual reports
  • Folders
  • Catalogues & manuals
  • Posters
  • Display graphics
  • Point of sale graphics
  • Exhibition graphics including
    – Simple display panels
    – Roller banners
    – Full exhibition displays
    – Pop-up exhibition systems
  • Banners with integral eyelets
  • … and pretty much anything you can think of which features graphics!

Read more

Variable Data Printing

Variable Data Printing: for truly personalised print

Variable Data Printing

Long gone are the days when a sticker or complicated overprint is required when personalising printed literature — today it can be done in one pass by merging a database of contacts, or other personalised data, with the job being printed. It is quick and seamless, giving you and your customers or prospects truly personalised print. This can go well beyond a simple name change on the cover, with personalised images also being possible, and the real beauty is that once set up, the printing press doesn’t need to slow down in order to print every unique version. This process is most commonly known as Variable Data Printing or ‘VDP’ for short.

Variable Data Printing (‘VDP’)

One of the benefits of having high-end digital printing equipment in-house is that we can offer our customers printing of highly personalised marketing collateral like mailers, postcards and brochures here at Firstpoint Print in London. With VDP, while every copy of a printed brochure, flyer or mailshot might carry essentially the same design and layout, through the merging of a variable data database while printing, every individual print can be personalised to each individual recipient, even if the overall quantity being printed runs into thousands of copies. This could be very useful for marketing collateral where, for example, a marketing department might want to address their customers or prospects by name within the actual printed literature. It is even possible to include a different photo or graphical element for each different recipient, although this level of additional personalisation obviously adds to the time required in setting up the database.

First impressions last

Personalisation, in whichever form it takes, helps to create an excellent first impression, particularly as the personalised element will look every bit as good as the surrounding printing because it’s all done in one pass using high-end printing equipment rather than being a tired-looking later addition. This kind of personalisation is proven to be more successful than non-personalised marketing literature as it engages with the recipient more personally. For example if you have a CRM database and know your customers’ hobbies, you could include a photo of a flowerbed for a gardener or a sports image for a sports fan and so on. They are far more likely to read your literature if it catches their interest, and therefore attention, in the first instant.

The Data Merge process

Read more