Imagine, for a minute, that you’re visiting a conference, trade fair, or are meeting a supplier and they hand you a full colour printed brochure or catalogue that addresses you by name, right there on the cover as part of the beautifully printed and designed graphics. Not only does that give you a great first impression, which alone is priceless, but it also says a lot about the person or organisation handing it over to you. They did their research. They thought ahead. They are proactive. They are highly organised and professional — and they did this just for you. They really want to work with you. You are important to them.
So, already, you have a good feeling about the possible partnership. Let’s take this a step further though; if you open the catalogue, booklet or manual and continue to see your name or company name mentioned, the impression is even greater. The people that handed it to you really want to do business with you!
Now imagine that the piece of literature has elements of graphics, text and information in it that only applies to you and your organisation — and no other. Perhaps your company logo is even featured in the printing. This is one piece of sales or marketing literature that you are not going to discard in a hurry! Although it is professionally designed and printed, there is stuff in there that is for you — and you alone. These guys really mean business!
This is personalised printing at its very best
We mentioned Personalised Printing in our ‘Variable Data Printing’ post before but here we’re building on that to show the types of ‘real world’ use such personalised printing allows — ultra close targeting leading to incredibly high engagement levels. Now that’s impressive — and represents just the kind of return on investment you should be looking for from your sales and marketing literature. Sales and marketing collateral that delivers. When planned and executed well, it delivers an exceptional first impression and much warmer prospects. Prospects that are far more likely to convert into customers, or repeat customers. Read more