30 Great Printing Resources (part 2)

30 Great Printing Resources (Part 2)

30 Great Printing Resources (part 2)

Yet More Tips, Tricks & Technical Guides for Getting the Very Best Out of Your Print

Here we continue where we left off in the last post, with the second half of our library of extremely useful print-related resources. These further tips, tricks and technical guides cover things like envelopes, paper sizes, foil blocking, raised print in all its forms, folders, roller banners, variable data printing and why you should use it — and much more. Follow the guides to ensure that you get the very best return on the investment you have made into your printing.

16. Folders

Printed folders come in many shapes and sizes and demonstrate various levels of complexity. Whether used to hold a simple business card or several internal brochures and more, there can often be more to folders than meets the eye. Here’s a handy guide to what’s possible.

17. How to Print Economically

Make the most of your design and printing budget with our handy guide to keeping a lid on printing costs. Here’s how …

18. Roller Banners

Our guide to roller banners – what they are, what they can be used for, sizes, artwork specifications and some examples. Learn more here.

19. Raised Print

If you’d like to add a new dimension to your printing and print something in relief, here’s a handy guide showing how to make your printing stand out.

20. Fonts

Our guide to using fonts in your artwork, including ways to make sure what you design is what you end up printing. Embedding fonts, outlining fonts and more, right here.

21. Printing – Under the Magnifying Glass

Printing under the magnifying glass: our close-up guide to using tints, mixing inks or tints, use of black(s), dot formations and how these differ between litho, digital and large format printing processes. Learn more in this guide.

22. Paper for Printing — A Beginner’s Guide

A beginner’s guide to paper for printing, whether coated, uncoated, recycled, textured or something else. Read our guide here.

23. UK Paper Sizes — A Handy Reference

UK paper sizes – a handy reference. Includes the ISO series of sizes including A sizes (‘A4’ etc.), B, C, D, RA and SRA sizes plus many more. It also includes a few other useful facts that may surprise you. Here’s the guide.

24. Variable Data Printing: for Personalised Print

Variable data and its use in truly personalised printing. Learn all about it here.

25. ‘Print on Demand’ & its Benefits

‘Print on Demand’ – what it is, it’s key benefits, how you can use it to your advantage and where you can get it. Here’s the guide.

26. Everything You’ll Ever Need to Know about Envelopes

Envelopes – our handy guide telling you Read more

Printing terms & jargon - explained

Printing Terms & Jargon – Explained

Printing terms & jargon - explained

It’s sometimes easy for printers to forget that not everyone will understand some of the common terms and jargon that is spoken within the industry. For example, printers may refer to ‘process printing’, ‘CMYK’, ‘bleed’ or even ‘trapping’. But what do each of these actually mean? Here we explain …

Above the fold
This refers to the part of a document which you first see, for instance the top half of a document or, for websites, the part of a web page which you see without having to scroll down vertically.

Accordion fold
A way of folding a document or brochure so that it concertinas open/closed.

.ai file
An Adobe Illustrator file type (usually used for vector graphics like logos, charts or illustrations).

Ampersand
The letter &, meaning ‘and’.

Art paper
This is a type of paper, commonly used in commercial printing, which has a coating of a clay-based compound, to give it a very smooth surface on which the printer’s ink will sit without absorption. This usually results in the best type of printed result (e.g. saturated colours and good contrast).

Artwork
The type of professional digital file supplied to commercial printers, from which to print (if digital printing) or make plates (if litho printing). Click here for a guide to supplying artwork.

Binding
The fastening together of pages (e.g. of a book, manual or brochure). Examples include perfect binding, wiro binding, saddle stitch binding, hard binding and soft binding.

Bleed
An extra extension of images or graphics beyond the edge of a printed page or sheet (usually 3mm in width). This makes sure that, once trimmed, any images or graphic which extend to the edge of the sheet do not have an unwanted white margin.

Blind Emboss
An unprinted image, formed in relief, using a metal ‘die’ which is forced against the paper or card under pressure. Read more

Top 10 Tips for Typography

Top 10 Tips for Choosing a Typeface

Top 10 Tips for Typography

If you’re not a graphic designer by trade, knowing how to choose the most appropriate typeface for your in-house design or artwork can be confusing. With the shear number of fonts available, both on desktop computers and on-line, the decision as to which fonts to use in your leaflet, brochure, flyer or other sales and marketing literature can be overwhelming.

So — where do you start?

1. Check the corporate identity (‘ID’) guidelines.

First check whether the organisation concerned has a set of corporate identity guidelines. Many of the bigger or more brand-aware organisations have a formal corporate manual in which you’ll usually find a section which tells you exactly which typeface(s) you should be using. This is so that the organisation’s brand remains consistent wherever it appears. Many corporate ID manuals even include finer detail such as the usual size you should use fonts in ‘body text’ or in headings and sub-headings, whether they should be ranged left, right, centred or justified, what Pantone colours they should be and so on. If you have not been supplied a corporate ID manual of this kind, ask the organisation’s marketing or brand manager for a copy.

2. No corporate identity guidelines?

In the absence of formal corporate guidelines, request and try to gather together printed examples of the existing corporate sales and marketing collateral. If you’re in luck this will allow you to see the kind of typefaces which should be used and how they should be used including ranging, size and colour.

3. No Corporate ID guide NOR printed examples?

In the absence of corporate identity guidelines AND existing examples of any kind, if your prospective piece is to contain a company logo or corporate graphic of some kind then that might instead be the most obvious place to start looking at typefaces. If it contains a font, you could first consider whether you can match* that font family — or alternatively find one* which complements it visually.

* 4. No way to compare what fonts look like?

If none of your applications incorporate a way to preview and compare what fonts look like, you could do worse than installing something like ‘Free&Easy Font Viewer’ by Alexander G. Styopkin which, as the name suggests, is both free and easy to use and allows you to see, at a glance, what every font on your PC’s system looks like.

Be careful where you download any 3rd party software** from and always keep your anti-virus software up to date – and switched on – when downloading and installing applications from the internet (particularly free ones!). Carefully check any application file(s) using the anti-virus software before executing and installing them. Also, of course, make sure you have the correct system requirements before downloading anything in the first place.

5. Using Serif fonts

Serif font detailSo what’s a serif? Well, Read more