It’s Time to Start your Easter Marketing Campaign!

It's time to start your Easter marketing campaign!

Easter is just over two weeks away at time of writing. So, if you’re responsible for your organisation’s marketing, now is the time to get cracking with your Easter marketing campaigns — while there’s still time! Printing and distribution will take a little while even with fast digital printing like we have at Firstpoint Print. So, if you haven’t already started working on design, images and copy for your Easter promotions, time is now of the essence — the message is make a start now!

Good Friday falls on the 14th of April this year, with Easter Sunday on the 16th and Easter Monday on the 17th

Easter is a great time to send customers news about your company, organisation, services and products. After all, spring is now in its full glory, the days are suddenly lighter and longer and generally there’s a lot to look forward to as the sun makes his appearance more regularly. With all of that, spirits are lifted and people will be out shopping – and shopping online – more and more. The sunny weather and pleasant outlook puts people in spending mood, so make the most of it!

Easter Imagery

The flowers are firmly out, the birds are singing away in the trees and out in the countryside we’ll soon start seeing the newborn lambs and bunnies hopping and jumping around in all their cuteness. It’s all classic Easter imagery and so flowers, rabbits, little yellow chicks and, of course, eggs will all be perfectly placed in your Easter marketing campaigns. You can commission illustrations, but we’re all lucky today to have many online image libraries available to us. These will allow us to search instantly for suitable marketing images for Easter, without breaking the bank and without slowing us down. So — we can have our Easter imagery ‘same day’ and hit the ground running with our Easter marketing campaigns.

Design & Artwork

Let us know, of course, if you need help with design and artwork for your promotional pieces — we have in-house graphic designers who are available whenever you need them. They can make your Easter promotional literature and graphics look eye-catching, enticing and turn them into great sales pieces to boost your bottom line.

“Easter is an *eggciting* marketing opportunity. Don’t miss it!”
(Sorry; we just couldn’t help it!).

Printing your Easter Sales & Marketing Pieces

It goes without saying that, at Firstpoint Print, we’d be delighted to supply free quotations for printing and production of your Easter sales and marketing literature. We’re litho printers, digital printers and large format printers with facilities all in-house within the group, so we’re in the perfect position to offer the keenest pricing, highest quality and fastest turnaround times in the business. So, you can be sure that you’re getting good value as well as high quality printing and an all-round eggcellent service. (Apologies again; we just can’t help ourselves!).

Marketing with Easter ‘Cards’

Printed & personalised Easter greetings cards are great for marketing purposesHow about sending out Easter cards to your customers and prospects? Timed to coincide with Easter, people will be expecting them to arrive so they’re sure to be opened (unlike some other types of mailer). A perhaps sneaky, but effective, marketing approach which is rather akin to a Trojan horse. The Easter card can perhaps consist of a general Easter greeting along with a special offer or sale of some kind, voucher code or news about some new product or service that you’re rolling out for Easter.

Personalised Printing

If you have a good database we can even organise a mail-out for you and use our personalised printing service to personalise each card so that it arrives addressed to the individual recipient by name. It makes for a more successful mailing campaign with a much better open-rate, for sure.

It’s the same for other mailed pieces, whether they’re printed brochures, mini catalogues, leaflets, flyers or simply letters sent in branded envelopes. We can print them all — and personalise any of them if you supply the database (contact us for the simple technical guidelines). Here’s a more comprehensive list of the types of printing we can supply.

Venues: How to Maximise your Easter Bank Holiday Bookings

If you offer sit-down meals and drinks to the general public then you’ll want to Read more

Printed newsletters - the great communicator

Newsletters – the Great Communicator

Printed newsletters - the great communicator

Printed newsletters are a great way to keep both clients and employees up to date with news about your products, services and organisation as a whole. While electronic newsletters like PDFs and e-newsletters try their hardest, they’re too easy to skip past and potentially overlook completely. In contrast, physical, printed newsletters can grab the eye and engage your audience right from the word go and they are far more natural and enjoyable to browse through anyway, with no zooming required. When their content is designed well and your headlines are well crafted, printed newsletters have definite read me appeal; they catch attention and virtually invite people to pick them up, take a look and flick through. Subsequently, they can also be passed around and shared. For businesses, they can be left in strategic locations such as coffee tables, waiting rooms and receptions as well as being distributed through direct mail for a far ‘softer’ sell than flyers, adverts and suchlike.

“Printed newsletters are a great way to keep both clients and employees up to date with news about your products, services and organisation as a whole”

Tips & Tricks for Successful Newsletters

  • Design them professionally (our graphic designers are available to you if needed).
  • Write your copy (text) carefully and methodically, then spell check, grammar check and check again. Ask a colleague or two to also proof read them before they go to print. You only have one chance for a good first impression and mistakes will look unprofessional.
  • Feature one particularly prominent article or news piece on the front cover and use a high quality image to make it even more appealing to read. You need to grab your audience’s attention!
  • Design and printing of newsletters - tipsEngage your readers with a wide array of news items, so there’s something of interest to everyone.
  • Try not to be too ‘salesy’ with regard to new products or services being featured. Sometimes a case study or guest review can be more convincing and will avoid people being switched off by a ‘hard sell’.
  • Try to include items that are not only ‘news’ but are also useful to your target audience. Carefully researched articles, case studies and unique market insight, for example, mean that your newsletter is far more likely to be kept by your audience (thereby representing a longer term reminder of your services or products).
  • A contents listing on the cover, perhaps in a side margin, is a useful way to help readers get straight to the articles that most interest them and to see what’s on offer at a glance.
  • Encourage other readers to sign up to your newsletter list by including a simple means of doing so (perhaps in the corner of the cover using a contact email address or mini form — or a link to an online sign-up).
  • Include one or more ‘fun’ items in every newsletter issue, for example a competition. Prizes are good but make sure they’re genuine and fair and that details are published for any winners in the next issue; after all, news of winners is great PR.
  • Don’t forget CTAs (calls to action) and ways that readers can, of course, contact you easily for more information.

Printing options

Printed newsletters can have Read more

Hit the ground running with a January promotion

Hit the Ground Running with a January Promotion!

Hit the ground running with a January promotion

Why not hit the ground running for the New Year with a January promotion. Whether it’s a mini catalogue announcing your sale prices, or printed flyers to hand out in town to get people to your store, the New Year is a great time to boost your bottom line. Not only is the New Year like a ‘new slate’ but many people will also have received money or vouchers for Christmas so will be on the look-out for a real bargain.

The January sales are also a great time to offload any overstocked goods that didn’t sell out at Christmas, so thinking of creative ways to garner customer sales and also clear space for new stock is a multiple win. Printed leaflets, vouchers and perhaps mini printed catalogues showing your special offers or sale pricing are sure to increase visitors, generate retail sales and add to your profits.

Ways to gain extra sales

Aside from the ideas above, other ways to generate customer interest and sales include:

  • Offering bundle deals – for example bundle up a few products together, with an overall saving, to offer great value overall whilst also off-loading some items that might not have previously sold well.
  • Offering B.O.G.O.F. (buy one get one free) or ‘3 for 2’ deals and similar will shift more stock while also giving your customers a great deal.
  • Cross-sell. So if you’re selling notepads, for example, offer savings on pens, erasers, rulers and pencils if bought at the same time.
  • Encourage people to subscribe to news and updates by including sign up forms on your printed literature. Mailing lists are worth their weight in gold and keep customers coming back to buy more and more, sometimes for years, when you use them to best effect (e.g. via newsletters, e-news, direct mailings).
  • Encourage people to sign up to voucher schemes or loyalty cards, for example, by having a draw for one lucky new subscriber each month. Make the benefits clear on your printed literature and publicise the win each time for added PR effect.
  • Maximise brand recognition. So, keep your brand visible and presented consistently so that people remember it and identify with it in the future. Brand recognition and a good corporate identity are important marketing assets for any business, service or product.
  • Publicise your special promotion with printed flyers, posters for your store windows, email campaigns and don’t forget to offer voucher codes for online sales.

How we can help:

We can help to maximise your New Year promotions by supplying excellent design and economical, high quality printing — or alternatively supply your own artwork if you have your own in-house design service. With digital, litho and large format printing all available in-house within the Firstpoint Print Group, we can supply pretty much any kind of printing. Moreover, that mixture of printing hardware means you receive the very best process for each particular job, the lowest pricing for the quantity you need and the fastest turnaround.

If you decide to go ahead with a January promotion, just a few of the things we can design and print for you include: Read more

Top 10 tips for tip-top printing

Top 10 Tips for Tip-Top Printing

Top 10 tips for tip-top printing

Following publication of our design tips in the last post, it made sense to put together our top tips for successful printing too. After all, what use is great design and communication if the printing lets it down.

Although the ultimate process of putting ink onto paper is down to the skills of your chosen printer, there are a whole host of things you can do, before handover, to give your job the very best chance of looking great once printed.

1. First, read our ‘Top 10 Tips for Great Design’ post

… from earlier this month.

Why? It’s jam-packed full of tips to make the content, message and look of your piece absolutely as good as it can be. Here’s the link.

2. Use the right software

Why? Because professional printing works best with professional design and artwork software. Some of the higher end settings and functions are simply not available with ‘desk-top publishing’ software, while ‘Office’ applications like Word for Windows are simply not designed for use with high-end printing. If in doubt, use the services of a professional graphic designer — or indeed a printer who has them in-house, like Firstpoint Print.

3. Check your images are saved correctly

Resolution needs to be at least 300dpi (dots per inch, which is effectively the same thing as pixels per inch or ppi).

Related: If images include ‘rasterised’ text (text saved as an image rather than as editable text), also make sure that the resolution is 300dpi or more, at the final size.

Why? This will ensure that the images and rasterised text are sharp and legible. Anything less than 300dpi will make them look soft, fuzzy or, even worse, pixels will show on the final printing. Better still for text, use ‘real’ text or ‘vectorised’ text instead of rasterised text — see below …

4. Check your font settings

Before handing over artwork files, make sure any ‘live’ fonts are either 100% embedded or converted to vectors (‘outlined’ as it’s known in professional artwork packages like Adobe InDesign and Adobe Illustrator).

Why? Failure to do so may result in unintended font substitutions or even missing or unexpected characters appearing in the final printing.

5. Check your image modes

Coloured images like photographs need to be in CMYK mode, not RGB or Indexed Colour.

Why? Leaving them in RGB may result in Read more

Top 10 Tips for Design

Top 10 Tips for Design

Top 10 design tips

Whether you’re designing your own sales or marketing material, or getting a professional to do it for you, there are some important factors to bear in mind during the creative process. Getting them right will improve the visual appeal of the piece, speed up the understanding of the message or offer you’re trying to communicate and increase your Return On Investment (R.O.I.) in terms of both time and monetary cost. So, here are our Top 10 Tips for making your design a resounding success.

1. Don’t rush it

Take it carefully and methodically. Rushing your sales or marketing piece will not lend itself to great design, nor to clear communication of your message.

2. What’s the message?

Before you even start looking at the design and feel of your sales or marketing collateral, carefully consider exactly what overall message, service or offer you are trying to communicate. It may be obvious to you, but you need to make sure it’s crystal clear to prospects who are not aware of your product or service. So, make it clear and make it appealing.

3. Get your copy right

Your text, also known as ‘copy’, needs to be just right, before you start designing. Distil it down, keep it simple — you have only seconds, or fractions of seconds for your audience to decide whether to read on or to simply ignore your attempt to communicate. Aim for something punchy and easy to digest, even at a quick glance. Your copy needs to be balanced well, including your main headline, sub-headings, body text and any bullet points. Including those elements can help someone to understand your service or offer even at a glance — people are usually in a hurry. Read more