Printed stationery is a basic yet incredibly important ingredient for any successful corporate identity. It’s also what clients and prospects often see at an early stage, so it needs to be well designed, well printed and well presented. It’s no good having a great design and second rate printing — and vice-versa. It’s also a missed opportunity if you get those two factors right but then serve it all up to your customer in a cheap-looking, incompatible envelope.
Create a great first impression
It’s important to get the detail right because first impressions really count. When you present something visually attractive in a highly professional way, it rubs off on you directly – you will automatically look more professional too, straight off the bat. So make sure letterheads look great, compliments slips and business cards follow suit and take the trouble to include printed continuation sheets in your suite of stationery. It shows care and attention to detail and is another easy way to remind the recipient of your brand.
Tip: also consider the reverse side of your stationery. All too often this is left blank but sometimes, for example, flooding a colour across the entire back of your letterhead, compliments slip or business card can look a million dollars, particularly if your logo is ‘ghosted’ into the flat colour somehow. This works particularly well with modern designs and helps to create something a little more unusual, to make you and your company or organisation more memorable. It also reinforces your brand recognition.
Choose your paper wisely
Consider not only the very best logo, colours and design (we can help with that), but also the paper you use for your printed stationery. There are thousands of different stationery papers on the market so it makes sense to take a little time to select the very best type for your particular stationery. Read more