It’s Time to Start your Easter Marketing Campaign!

It's time to start your Easter marketing campaign!

Easter is just over two weeks away at time of writing. So, if you’re responsible for your organisation’s marketing, now is the time to get cracking with your Easter marketing campaigns — while there’s still time! Printing and distribution will take a little while even with fast digital printing like we have at Firstpoint Print. So, if you haven’t already started working on design, images and copy for your Easter promotions, time is now of the essence — the message is make a start now!

Good Friday falls on the 14th of April this year, with Easter Sunday on the 16th and Easter Monday on the 17th

Easter is a great time to send customers news about your company, organisation, services and products. After all, spring is now in its full glory, the days are suddenly lighter and longer and generally there’s a lot to look forward to as the sun makes his appearance more regularly. With all of that, spirits are lifted and people will be out shopping – and shopping online – more and more. The sunny weather and pleasant outlook puts people in spending mood, so make the most of it!

Easter Imagery

The flowers are firmly out, the birds are singing away in the trees and out in the countryside we’ll soon start seeing the newborn lambs and bunnies hopping and jumping around in all their cuteness. It’s all classic Easter imagery and so flowers, rabbits, little yellow chicks and, of course, eggs will all be perfectly placed in your Easter marketing campaigns. You can commission illustrations, but we’re all lucky today to have many online image libraries available to us. These will allow us to search instantly for suitable marketing images for Easter, without breaking the bank and without slowing us down. So — we can have our Easter imagery ‘same day’ and hit the ground running with our Easter marketing campaigns.

Design & Artwork

Let us know, of course, if you need help with design and artwork for your promotional pieces — we have in-house graphic designers who are available whenever you need them. They can make your Easter promotional literature and graphics look eye-catching, enticing and turn them into great sales pieces to boost your bottom line.

“Easter is an *eggciting* marketing opportunity. Don’t miss it!”
(Sorry; we just couldn’t help it!).

Printing your Easter Sales & Marketing Pieces

It goes without saying that, at Firstpoint Print, we’d be delighted to supply free quotations for printing and production of your Easter sales and marketing literature. We’re litho printers, digital printers and large format printers with facilities all in-house within the group, so we’re in the perfect position to offer the keenest pricing, highest quality and fastest turnaround times in the business. So, you can be sure that you’re getting good value as well as high quality printing and an all-round eggcellent service. (Apologies again; we just can’t help ourselves!).

Marketing with Easter ‘Cards’

Printed & personalised Easter greetings cards are great for marketing purposesHow about sending out Easter cards to your customers and prospects? Timed to coincide with Easter, people will be expecting them to arrive so they’re sure to be opened (unlike some other types of mailer). A perhaps sneaky, but effective, marketing approach which is rather akin to a Trojan horse. The Easter card can perhaps consist of a general Easter greeting along with a special offer or sale of some kind, voucher code or news about some new product or service that you’re rolling out for Easter.

Personalised Printing

If you have a good database we can even organise a mail-out for you and use our personalised printing service to personalise each card so that it arrives addressed to the individual recipient by name. It makes for a more successful mailing campaign with a much better open-rate, for sure.

It’s the same for other mailed pieces, whether they’re printed brochures, mini catalogues, leaflets, flyers or simply letters sent in branded envelopes. We can print them all — and personalise any of them if you supply the database (contact us for the simple technical guidelines). Here’s a more comprehensive list of the types of printing we can supply.

Venues: How to Maximise your Easter Bank Holiday Bookings

If you offer sit-down meals and drinks to the general public then you’ll want to Read more

Printed newsletters - the great communicator

Newsletters – the Great Communicator

Printed newsletters - the great communicator

Printed newsletters are a great way to keep both clients and employees up to date with news about your products, services and organisation as a whole. While electronic newsletters like PDFs and e-newsletters try their hardest, they’re too easy to skip past and potentially overlook completely. In contrast, physical, printed newsletters can grab the eye and engage your audience right from the word go and they are far more natural and enjoyable to browse through anyway, with no zooming required. When their content is designed well and your headlines are well crafted, printed newsletters have definite read me appeal; they catch attention and virtually invite people to pick them up, take a look and flick through. Subsequently, they can also be passed around and shared. For businesses, they can be left in strategic locations such as coffee tables, waiting rooms and receptions as well as being distributed through direct mail for a far ‘softer’ sell than flyers, adverts and suchlike.

“Printed newsletters are a great way to keep both clients and employees up to date with news about your products, services and organisation as a whole”

Tips & Tricks for Successful Newsletters

  • Design them professionally (our graphic designers are available to you if needed).
  • Write your copy (text) carefully and methodically, then spell check, grammar check and check again. Ask a colleague or two to also proof read them before they go to print. You only have one chance for a good first impression and mistakes will look unprofessional.
  • Feature one particularly prominent article or news piece on the front cover and use a high quality image to make it even more appealing to read. You need to grab your audience’s attention!
  • Design and printing of newsletters - tipsEngage your readers with a wide array of news items, so there’s something of interest to everyone.
  • Try not to be too ‘salesy’ with regard to new products or services being featured. Sometimes a case study or guest review can be more convincing and will avoid people being switched off by a ‘hard sell’.
  • Try to include items that are not only ‘news’ but are also useful to your target audience. Carefully researched articles, case studies and unique market insight, for example, mean that your newsletter is far more likely to be kept by your audience (thereby representing a longer term reminder of your services or products).
  • A contents listing on the cover, perhaps in a side margin, is a useful way to help readers get straight to the articles that most interest them and to see what’s on offer at a glance.
  • Encourage other readers to sign up to your newsletter list by including a simple means of doing so (perhaps in the corner of the cover using a contact email address or mini form — or a link to an online sign-up).
  • Include one or more ‘fun’ items in every newsletter issue, for example a competition. Prizes are good but make sure they’re genuine and fair and that details are published for any winners in the next issue; after all, news of winners is great PR.
  • Don’t forget CTAs (calls to action) and ways that readers can, of course, contact you easily for more information.

Printing options

Printed newsletters can have Read more

Start your Valentine's Day promotion NOW!

Start Your Valentine’s Day Promotion NOW!

Start your Valentine's Day promotion NOW!

Valentine’s Day will be here shortly so make sure you’re in with a chance of benefiting from the new business that it can bring! There’s not a moment to lose — start preparing your marketing promotions right now — or it’ll be too late.

Restaurants, gift shops, florists and jewellers will be the key beneficiaries at this time as girlfriends, boyfriends, partners, husbands and wives book romantic tables for two and exchange cards, jewellery, gifts and flowers, all in the name of love.

Printed Flyers, Leaflets & Posters

Own a restaurant? Hand out your flyers and leaflets in the high street, or deliver them door to door to promote your Valentine’s Day menus. Before you know it, you’ll be fully booked! Let us know, of course, if you need help getting them designed and printed professionally — that’s what we do best, here at Firstpoint Print, London.

Promotional flyers, postcards, leaflets & postersJewellers and gift shops can do something similar to highlight the gorgeous jewellery, sparkly gifts and cuddly toys that go down so well on the day. Leaflets, flyers and strategically placed posters are a great way to put the spotlight on great gift ideas and any special offers.

Printed Postcards

High gloss or silky-matte postcards depicting beautifully shot products can also fulfil a similar purpose, with panache. Include discounts, voucher codes and special offers to maximise the effect and improve the success of your Valentine’s Day promotion.

Hanging Banners

If you run a restaurant or gastro pub, you will also benefit from displaying a hanging banner, announcing that you’re taking bookings for Valentine’s Day, right outside your venue. They’re quick and easy to display, are sure to catch the eye, and can be used again next year. Firstpoint Print would be delighted to supply them – it’s all part of the large format design and printing service we offer.

Printed Greetings Cards

When it comes to the romantic celebrations, nearly any type of business can see an increase in business if they play their cards right – literally perhaps – and plan ahead. A printed Valentine’s Day card arriving through one’s letterbox on the romantic day itself is sure to be opened and read — unlike most junk mail. So if that card is, in reality, your carefully crafted promotional piece, masquerading as a Valentine’s card, then you’re already ahead of the game and you just got noticed! Read more